Zulu Alpha Kilo’s Catherine Allen and Ian Simpson have been promoted to creative directors. Both joined Zulu in November 2015 as associate creative directors.
Prior to working at Zulu, they were the team behind Nabob’s Respect the Bean campaign at Ogilvy, and Kokanee’s “The Movie Out Here” at Grip Limited. At Zulu, they’ve been the creative leads on Bell creating work for Bell’s Rio Summer Olympic sponsorship, Fibe TV, Bell mobility, and Fibe Internet. They’ve also created campaigns at Zulu for Mott’s Venom + Vodka, KitchenAid’s Cook for the Cure program, and ParticipACTION’s 150 Play List.
In addition to the promotions on the creative team, Zulu announced two promotions in the account team. Terri Mattucci and David Tremblay have both been promoted to group account directors.
Mattucci joined Zulu from Juniper Park in the fall of 2015. She will continue to lead the Bell and ParticipACTION business in her new role. Meanwhile, Tremblay who joined Zulu in the fall of 2014 from JWT, is currently overseeing the Harley Davidson business.
Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens
"Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.
The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.
And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).
This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.
"'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."
As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More