Global entertainment company Alkemy X has signed London-based director Joe Dixon for U.S. commercial representation. His work spans varied brands including Hyundai, Expedia, Aldi and Sainsbury’s.
For Expedia and VisitBritain, he dove headfirst into the interactive web and mobile film world, helming the campaign “The Only Place You Need to Go” that inspired tourists to discover their next Great Britain vacation through digital orienteering. He also eagerly embraced the challenge of crafting a staggering 80 original spots for Argos that aired over 100 days, adding an even more timely edge to the promotion of the British retailer’s same-day shipping offering.
Alkemy X’s VP of business development Eli Rotholz said, “Joe has a unique voice and perspective that’s clearly recognizable in his commercial work. His smart style of storytelling is accentuated by his deft use of interesting transitional elements, visual effects integration and subtle humor.
Dixon added, “Alkemy X’s ability to handle a project from start to finish is something that I’m seeing as an increased asset in the current industry. The team is highly motivated and clear with their vision for their directors, which is very much aligned with my ethos and creative approach.”
After cutting his teeth in music videos, Dixon transitioned into commercials beginning with his well-received Diesel ad, “Dogs in Sunglasses.” His interactive piece for Expedia earned him Gold and a Silver Lions at Cannes, while subsequent work for Baby Banquet, Sainsbury’s, and Argos were met with more accolades from Cannes Lions, APA Show and British Arrow Awards.
Outside of the commercial realm, Dixon directed the short documentary film Mr Fogg, which offers an intimate look at a man reflecting on his life and its glories and losses. He is currently penning his first feature film.
Dixon was previously represented in the U.S. by Psyop. He continues to be repped in the U.K. by London-based production house KODE.
