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    “Alien: Covenant” Debuts Atop Box Office, Edges Out “Guardians”

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    This image released by Twentieth Century Fox shows Katherine Waterston in a scene from "Alien: Covenant." (Mark Rogers/Twentieth Century Fox via AP)

    "Alien: Covenant" edged out "Guardians of the Galaxy, Vol. 2" in a weekend space battle at the box office.

    Ridley Scott's latest "Alien" exploit opened with $36 million in ticket sales, according to studio estimates Sunday. "Guardians" was close behind with just over $35 million in its third week of release.

    "You couldn't get two outer-space operas that are more different in terms of point-of-view and execution," said Paul Dergarabedian, senior media analyst for ComScore.

    Fox's "Alien: Covenant" is a dark, R-rated scare-fest about slimy, parasitic space monsters; Disney's "Guardians" is a sweet, family-centered romp across the cosmos.

    "'Alien' is sort of the dark side," Dergarabedian said. "It's the R-rated yin to 'Guardians' PG-13-rated, fun yang."

    Two other new releases landed in the top five. Warner Bros.' teen romance "Everything, Everything" debuted in third place with $12 million, and Fox's "Diary of a Wimpy Kid: The Long Haul," opened in fifth with $7.2 million.

    "Snatched," Amy Schumer and Goldie Hawn's R-rated comedy from Fox, fell to fourth place in its second week of release with $7.6 million.

    "Guardians of the Galaxy, Vol. 2" provided a solid launch to the summer movie season with more than $300 million in domestic ticket sales so far, Dergarabedian said, though overall grosses are running about 10 percent behind last summer's totals.

    Still, May is following a typical pattern, he said. Marvel movies kick off the month, which ends with Memorial Day tent poles like next weekend's "Baywatch" and "Pirates of the Caribbean: Dead Men Tell No Tales."

    Estimated ticket sales for Friday through Sunday at U.S. and Canadian theaters, according to comScore. Where available, the latest international numbers for Friday through Sunday are also included. Final domestic figures will be released Monday.

    1. "Alien: Covenant," $36 million ($30.3 million international).

    2. "Guardians of the Galaxy, Vol. 2," $35.1 million ($28 million international).

    3. "Everything, Everything," $12 million.

    4. "Snatched," $7.6 million ($3.3 million international).

    5. "Diary of a Wimpy Kid: The Long Haul," $7.2 million.

    6. "King Arthur: Legend of the Sword," $6.8 million ($27.7 million international).

    7. "The Fate of the Furious," $3.2 million ($7.2 million international).

    8. "The Boss Baby," $2.8 million ($5.1 million international).

    9. "Beauty and the Beast," $2.4 million ($5.2 million international).

    10. "How to Be a Latin Lover," $2.2 million ($2.2 international).

    Estimated ticket sales for Friday through Sunday at international theaters (excluding the U.S. and Canada), according to comScore:

    1. "Dangal," $32.6 million

    2. "Alien: Covenant," $30.3 million.

    3. "Guardians of the Galaxy, Vol. 2," $28 million.

    4. "King Arthur: Legend of the Sword," $27.7 million.

    5. "Get Out," $13.6 million.

    6. "Life," $13.2 million.

    7. "The Fate of the Furious," $7.2 million.

    8. "Beauty and the Beast," $5.2 million.

    9. "The Boss Baby," $5.1 million.

    10. "The Merciless," $3.4 million.

    By Sandy Cohen, Entertainment Writer

    Category:News
    Tags:Alien: Covenantbox officeGuardians of the Galaxy Vol. 2

    AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content

    Thursday, November 14, 2024

    Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.

    Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”

    Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.

    Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More

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