ALIBI Music has promoted Julia Trainor to head of sync A&R, a move that recognizes the expanded role she has successfully assumed over the past several months. Trainor, who will also retain her music supervision duties, joined ALIBI last year with an extensive entertainment advertising background and unique perspective in music supervision. Seizing the opportunity to respond more quickly to the shifting creative needs of the company’s clients, she began taking a proactive approach to tapping and working with sync talent.
“Being a passive music library is not a successful option in this competitive marketplace; you have to actively make every song and piece of music matter,” Trainor explained. “ALIBI wanted to expand this effort by having my role establish a more dynamic production flow that will ultimately impact our success. I’m proud to be a part of this team, and look forward to giving ALIBI a definitive edge in the marketplace by working closely with our artists to maximize their creativity as it relates to sync usability.”
Added Kent Carter, ALIBI’s Vice President, Strategic Initiatives: “Julia has been helping us with A&R unofficially for a while, and now ALIBI is excited to formalize that successful effort.”
Since becoming part of the ALIBI team, Trainor has enjoyed a number of accomplishments in the areas of A&R and music supervision. Among her highlights are bringing on and syncing unsigned hip-hop artist L.Rucus, as well as DJ Spryte and DJ Saber, whose EDM remixes of classical tracks are exceptional contributions to ALIBI’s library.
Additionally, Trainor worked with Carter on ALIBI’s “Intense Rises” SFX album, which is essentially a promo editor’s wish-list of rises: stop/start rise, cardiac arrest rise, alarm rise, train rise, etc. “Look, creating memorable music may be the sexiest part of our business, but I have to admit I am a bit of a SFX geek,” shared Trainor.
