Branding and content creation company Gravity has brought aboard Alex Postelnicuโwhose experience spans design, VFX, live action and concept developmentโas creative director. Announcement of the hire was made by Zviah Eldar, Gravityโs CEO/chief creative officer.
Postelnicuโs background spans permalancer gigs with such studios as Brand New School, Psyop, MassMarket, Humble, The Wilderness and Publicis. He has also had occasion to freelance at such shops as Digital Kitchen, Stardust and Superfad.
Bob Samuel, chief marketing officer and executive producer at Gravity, cited Postelnicuโs comfort level serving in varied capacities. โAlex is equally comfortable on set directing, working as a creative design director, or compositing in Flame with a room full of clients,โ said Samuel who cited Postelnicuโs โinternational backgroundโ (which includes staff and permalance tenures at Switzerlandโs Ultra Images) as helping him โto develop the ability to create functional, smart and effective communication design that has a positive response, and that can be used in advertising, fashion, architecture, industrial design or art.โ
Among Postelnicuโs credits are projects for Volkswagen, Samsung, HP, Axe, Verizon, Toyota, Dodge, Porsche, Chase, the New York Stock Exchange and Zurich Financial, among others. He has taken on such roles over the years as art director, live-action director, VFX supervisor, creative director, lead designer, Flame artist, storyboard and concept artist.
Edelman Global CCO Judy John Named AICP Next Awards Judging Chair
Judy John, global chief creative officer at global communications firm Edelman, has been named as the 2025 AICP Next Awards judging chair. In this role, John has assembled a roster of jury presidents who will, in turn, select judges for all AICP Next Awards categories.
โIโm thrilled and honored to be named AICP Next Awards judging chair,โ said John. โIโve served as a Next jury president, and I know the caliber of work thatโs entered and the level of talent judging that work. The Next Awards are special, as they recognize achievements through the lens of boundary-breaking innovations in marketing. Like great art, this work creates awe in the viewer, and reflects the times and culture in which it was created. The fact that the honored work is preserved in The Museum of Modern Artโs Department of Filmโs archives for future generations adds a whole other level of significance.โ
โJudyโs career in many ways reflects the DNA of the Next Awards, in that she is a globally-recognized expert in creating work using a wide range of techniques, media platforms and content formats,โ said Matt Miller, president and CEO of AICP. โHer complete fluency in the current marketing communications landscape makes her an ideal judging chairperson. Weโre delighted that she is serving in this role.โ
The AICP Next Awards is much more than an awards competition; itโs also a platform for examining work through thought leadership and analysis. The entry deadline for the AICP Next Awards, along with the AICP Show: The Art & Technique of the Commercial and the AICP Post Awards, is Wed., February 26. Details can be found here.
Two new categories are joining the Next Awards this year, for... Read More