Branding and content creation company Gravity has brought aboard Alex Postelnicu–whose experience spans design, VFX, live action and concept development–as creative director. Announcement of the hire was made by Zviah Eldar, Gravity’s CEO/chief creative officer.
Postelnicu’s background spans permalancer gigs with such studios as Brand New School, Psyop, MassMarket, Humble, The Wilderness and Publicis. He has also had occasion to freelance at such shops as Digital Kitchen, Stardust and Superfad.
Bob Samuel, chief marketing officer and executive producer at Gravity, cited Postelnicu’s comfort level serving in varied capacities. “Alex is equally comfortable on set directing, working as a creative design director, or compositing in Flame with a room full of clients,” said Samuel who cited Postelnicu’s “international background” (which includes staff and permalance tenures at Switzerland’s Ultra Images) as helping him “to develop the ability to create functional, smart and effective communication design that has a positive response, and that can be used in advertising, fashion, architecture, industrial design or art.”
Among Postelnicu’s credits are projects for Volkswagen, Samsung, HP, Axe, Verizon, Toyota, Dodge, Porsche, Chase, the New York Stock Exchange and Zurich Financial, among others. He has taken on such roles over the years as art director, live-action director, VFX supervisor, creative director, lead designer, Flame artist, storyboard and concept artist.
Britt Nolan Named CCO For McCann Worldgroup, North America
Britt Nolan has been hired as chief creative officer at McCann Worldgroup, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann.
Nolan will work directly with the network’s creative leadership in the U.S. and Canada to lead the development of ideas that solve clients’ business challenges, guided by the creativity of the network’s founding philosophy of “Truth Well Told.” Key to this effort will be fostering collaboration across capabilities and agencies, leveraging the network’s talent and expertise in strategy, design, commerce, branding and production to bring its best-in-class offerings to bear for each client.
“Britt is without a doubt a leader and a point of reference for excellence in our industry,” said Campopiano. “He has led some of North America’s very best work in recent years with incredible range--creating eye-catching, smart, authentic, and funny ways of connecting brands with people. He has a rare track record of success across both creative and business, with a unique understanding of how they power each other. And most importantly, we share a common belief that brand-building is right now more important than it ever was, and the only way to do it is through radical creativity based on human truths. He embodies the very essence of our Truth Well Told philosophy.”
Most recently president and chief creative officer of Leo Burnett Chicago, Nolan comes to McCann Worldgroup with a track record of creative achievement and business impact, both for his clients and the agencies at which he’s worked. Over the years, his work has won Grand Prix or Best in Show at every major international award show, including over 50 Cannes Lions, as well as recognition... Read More