Branding and content creation company Gravity has brought aboard Alex Postelnicu–whose experience spans design, VFX, live action and concept development–as creative director. Announcement of the hire was made by Zviah Eldar, Gravity’s CEO/chief creative officer.
Postelnicu’s background spans permalancer gigs with such studios as Brand New School, Psyop, MassMarket, Humble, The Wilderness and Publicis. He has also had occasion to freelance at such shops as Digital Kitchen, Stardust and Superfad.
Bob Samuel, chief marketing officer and executive producer at Gravity, cited Postelnicu’s comfort level serving in varied capacities. “Alex is equally comfortable on set directing, working as a creative design director, or compositing in Flame with a room full of clients,” said Samuel who cited Postelnicu’s “international background” (which includes staff and permalance tenures at Switzerland’s Ultra Images) as helping him “to develop the ability to create functional, smart and effective communication design that has a positive response, and that can be used in advertising, fashion, architecture, industrial design or art.”
Among Postelnicu’s credits are projects for Volkswagen, Samsung, HP, Axe, Verizon, Toyota, Dodge, Porsche, Chase, the New York Stock Exchange and Zurich Financial, among others. He has taken on such roles over the years as art director, live-action director, VFX supervisor, creative director, lead designer, Flame artist, storyboard and concept artist.
SAG-AFTRA Calls For A Strike Against “League of Legends”
"League of Legends" is caught in the middle of a dispute between Hollywood's actors union and an audio company that provides voiceover services for the blockbuster online multiplayer game.
The Screen Actors Guild-American Federation of Television and Radio Artists called a strike against "League of Legends" on Tuesday, arguing that Formosa Interactive attempted to get around the ongoing video game strike by hiring non-union actors to work on an unrelated title.
Formosa tried to "cancel" the unnamed video game, which was covered by the strike, shortly after the start of the work stoppage, SAG-AFTRA said. The union said when Formosa learned it could not cancel the game, the company "secretly transferred the game to a shell company and sent out casting notices for 'non-union' talent only." In response, the union's interactive negotiating committee voted unanimously to file an unfair labor practice charge against the company with the National Labor Relations Board and to call a strike against "League of Legends" as part of that charge.
"League of Legends" is one of Formosa's most well-known projects. The company provides voiceover services for the game, according to SAG-AFTRA.
SAG-AFTRA has accused Formosa of interfering with protections that allow performers to form or join a union and prevent those performers from being discriminated against — a move the union called "egregious violations of core tenets of labor law."
Formosa did not immediately respond to a request for comment. "League of Legends" developer Riot Games said that the company "has nothing to do" with the union's complaint.
"We want to be clear: Since becoming a union project five years ago, 'League of Legends' has only asked Formosa to engage with union... Read More