Alex Pineda–multiple Cannes winner and driving force of TBWARAAD in Dubai, one of the most awarded agencies in TBWA’s collective–has been appointed chief creative officer of TBWAHelsinki.
Pineda will steer the agency’s creative work together with ECD Laura Paikkari. Pineda will act as part of the management team and report directly to TBWA Nordic president Sami Tikkanen.
”With iconic campaigns for brands such as Nissan, KFC and Louvre, the work of Alex and his team has made a strong mark not only in the United Arab Emirates but also in the entire MENA region. This is the most interesting creative industry recruitment in 2023 that brings international perspective, cultural insights and creates pull to the Finnish market,” said Tikkanen.
Pineda described TBWAHelsinki as “the home of the originals,” adding that “Finland has always punched above their weight in creativity, innovations and lifting phenomena in earned media field. I am honored to work with this crowd of remarkable individuals and extremely brave and ambitious clients.”
With more than 240 creativity awards, Pineda has been recognized by assorted major creative competitions from Cannes Lions to Cresta.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More