Cheil Worldwide has appointed Alejandro Di Trolio as its new executive creative director for Spain. Reporting to worldwide Spain CEO Kelly Kim, Di Trolio will lead the creative department with responsibility for key accounts including Samsung, Hankook and Carrefour.
Di Trolio’s aim is to further boost the agency’s digital reputation by expanding creativity around data and technology. He said, “Cheil is one of the most exciting agencies in Spain, the mix between creativity and technology is something that attracted me from the beginning. Now, my mission is to generate the next step in digital creativity, data and innovation at the agency through a team with fresh skills to face upcoming challenges.”
Di Trolio comes from Good Rebels and has led original campaigns including Toyota–”Start the Impossible,” IKEA social media work and Coca-Cola’s innovation IoT products. He’s also been involved in claiming a suite of awards including El Sol Silver for Pepe Jeans 2019 and ADCE 2019 with IKEA “Stories to Sleep.”
“As a new wave of creativity emerges that thrives on data and digital, Alejandro’s unique digital and technical knowledge will help push our previous creative successes, to develop to the next level of creative product in Spain,” said Malcolm Poynton, global chief creative officer, Cheil WW.
Oscar and Emmy-Winning Composer Kris Bowers Joins Barking Owl For Advertising, Branded Content
Music, audio post and sonic branding house Barking Owl has taken on exclusive representation of Oscar and Emmy-winning composer Kris Bowers for advertising and branded content.
Bowers’ recent film scores include The Wild Robot and Bob Marley: One Love, alongside acclaimed past works such as The Color Purple (2023), King Richard and Green Book. His contributions to television are equally impressive, with scores for hit series like Bridgerton, When They See Us, Dear White People, and his Daytime Emmy Award-winning score for The Snowy Day.
In addition to his work as a composer, Bowers is a visionary director. He recently took home the Academy Award for Best Documentary Short Subject for his directorial work on The Last Repair Shop. The emotionally touching short film spotlights four of the people responsible for repairing the musical instruments used by students in the Los Angeles Unified School District (LAUSD). The Last Repair Shop reflects the positive influence that musical instruments have on the youngsters who play them, and the adults in the LAUSD free repair service who keep them working and in tune.
Barking Owl CEO Kirkland Alexander Lynch said of Bowers, “His artistry, diversity of style and depth of storytelling bring an unparalleled edge to the work we create for global brands. His presence on our roster reflects our continued commitment to pushing the boundaries of sound and music in advertising.”
Johanna Cranitch, creative director, Barking Owl, added, “Kris first caught my attention when he released his record ‘Heroes + Misfits’ where he fused together his jazz sensibility with a deeply ingrained aptitude for melody, so beautifully.... Read More