Cheil Worldwide has appointed Alejandro Di Trolio as its new executive creative director for Spain. Reporting to worldwide Spain CEO Kelly Kim, Di Trolio will lead the creative department with responsibility for key accounts including Samsung, Hankook and Carrefour.
Di Trolio’s aim is to further boost the agency’s digital reputation by expanding creativity around data and technology. He said, “Cheil is one of the most exciting agencies in Spain, the mix between creativity and technology is something that attracted me from the beginning. Now, my mission is to generate the next step in digital creativity, data and innovation at the agency through a team with fresh skills to face upcoming challenges.”
Di Trolio comes from Good Rebels and has led original campaigns including Toyota–”Start the Impossible,” IKEA social media work and Coca-Cola’s innovation IoT products. He’s also been involved in claiming a suite of awards including El Sol Silver for Pepe Jeans 2019 and ADCE 2019 with IKEA “Stories to Sleep.”
“As a new wave of creativity emerges that thrives on data and digital, Alejandro’s unique digital and technical knowledge will help push our previous creative successes, to develop to the next level of creative product in Spain,” said Malcolm Poynton, global chief creative officer, Cheil WW.
