Cheil Worldwide has appointed Alejandro Di Trolio as its new executive creative director for Spain. Reporting to worldwide Spain CEO Kelly Kim, Di Trolio will lead the creative department with responsibility for key accounts including Samsung, Hankook and Carrefour.
Di Trolio’s aim is to further boost the agency’s digital reputation by expanding creativity around data and technology. He said, “Cheil is one of the most exciting agencies in Spain, the mix between creativity and technology is something that attracted me from the beginning. Now, my mission is to generate the next step in digital creativity, data and innovation at the agency through a team with fresh skills to face upcoming challenges.”
Di Trolio comes from Good Rebels and has led original campaigns including Toyota–”Start the Impossible,” IKEA social media work and Coca-Cola’s innovation IoT products. He’s also been involved in claiming a suite of awards including El Sol Silver for Pepe Jeans 2019 and ADCE 2019 with IKEA “Stories to Sleep.”
“As a new wave of creativity emerges that thrives on data and digital, Alejandro’s unique digital and technical knowledge will help push our previous creative successes, to develop to the next level of creative product in Spain,” said Malcolm Poynton, global chief creative officer, Cheil WW.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More