Alan Pafenbach, whose work includes the lauded Volkswagen “Drivers Wanted” campaign back when he was managing partner/executive creative director at Arnold Worldwide, Boston, is joining SapientNitro as a creative director in Boston. He comes aboard the Boston office on the heels of it winning all digital duties globally across Chrysler’s Dodge, Jeep and Ram brands.
Pafenbach will report to SapientNitro VP Eric Healy and will partner with fellow creative director Barry Fiske on overseeing creative for the Chrysler account.
Prior to SapientNitro, Pafenbach managed the global creative efforts for Yahoo! while at OgilvyOne New York. Before that, he worked as a Boston creative director at Goodby Silverstein & Partners, with responsibility for the Hewlett-Packard business. Earlier he led creative at Arnold Worldwide, serving as exec creative director on VW.
“I’ve gotten to know the SapientNitro team over the last couple of months, and they truly get where the market is headed,” Pafenbach said. “From TV advertising to online video to social–and all the technology in between–SapientNitro is ahead of the curve, as the world becomes increasingly digital and channels inter-connected. We’re going to deliver fresh ideas and business results to our clients, and hopefully win some awards in the process.”
SapientNitro Boston is hiring 17 people this spring, primarily creative and information-architect positions. SapientNitro was formed last year following Sapient’s acquisition of Nitro Group. Headquartered in Boston, SapientNitro works with many New England clients, including CVS, Liberty Mutual, PerkinElmer, Staples, and Talbots. SapientNitro was recently named to Unilever’s global digital roster and tapped as lead agency for Target’s new e-commerce platform.
Edward Lachman Wins American Society of Cinematographers Award For “Maria”
The American Society of Cinematographers (ASC) held its 39th annual ASC Awards on Sunday night (2/23) at the Beverly Hilton with Edward Lachman, ASC earning the marquee theatrical feature film honor for Maria. In his acceptance remarks, Lachman thanked, among others, director Pablo Larrain and actor Angelina Jolie who portrayed Maria Callas. Lachman noted that this was his second film with Larrain whom he described as โa cinematographer himselfโ in terms of how he thinks about images and camera movement. Lachman also hailed Jolieโs performance for capturing the spirit and heart of Callas. Lachman said he found Callasโ story inspiring, sharing that she suffered from an autoimmune disease the last 20 years of her life, but continually fought for perfection to become one of the greatest artists and opera singers of all time. He said her life is motivation for artists to rise above their circumstances to create and express themselves through their art. This marks Lachmanโs first ASC Award win in a theatrical or television category. He was previously nominated for Far From Heaven (2003), Mildred Pierce (2011), Carol (2016) and El Conde (2024, Lachman's first film with director Larrain). Lachman was honored with the ASCโs Lifetime Achievement Award in 2017. The 39th ASC Outstanding Achievement Awards also honored Jomo Fray for Nickel Boys in the Spotlight Award category, which recognizes stellar cinematography in independent, foreign or art-house type/festival films. Michael Dweck and Gregory Kershaw topped the documentary category for Gaucho Gaucho. ASC Award winners in television were Robert Elswit, ASC for Ripley, Sam McCurdy, ASC, BSC for Shลgun, and Richard... Read More