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    AKA NYC hires Blackman as SVP of creative strategy & experiential design

    By SHOOTUpdated:No Comments1388 Views

    Entertainment marketing agency AKA NYC has appointed Amanda LaFollette Blackman to the newly created post of sr. VP of creative strategy and experiential design. Blackman will head the agency’s experiential offering as its creative lead, developing and overseeing the execution of experiential opportunities and initiatives for AKA’s theatrical and destination clients. She will also collaborate with other agency departments in driving integrated, idea-led thinking company-wide.

    Blackman comes to AKA from brand experience agency FreemanXP where she was VP, Group Creative Director. Prior to which she spent 11 years at Jack Morton Worldwide, a leading experiential agency, working with clients including American Airlines, Procter & Gamble, MTV, Walmart and Microsoft. She earned an MFA from the Yale School of Drama.

    “Since our inception, AKA has forged the way in introducing new approaches and service offerings to the theatrical advertising space,” said AKA managing partner Elizabeth Furze. “With the diminished impact of interruptive advertising in today’s consumer-controlled economy, experiential initiatives have become essential to effective, integrated campaigns. We are delighted to welcome Amanda’s talent and unique experience to drive AKA’s experiential offering forward. She brings a wonderful pedigree in experiential marketing, exceptional insight into the culture of entertainment, and a talent for thinking big.”

    Blackman joins the senior team including managing partners Furze and Scott Moore, executive creative director Bashan Aquart, VP/digital Sarah Borenstein, VP/insights and marketing Janette Roush, director of client services Elizabeth Findlay, director of agency partnerships Elyce Henkin, director of account strategy Melissa Marano, director of production services Billy Mitchell, content director Jamaal Parham, director of media Joshua Poole and director of finance Ricardo Whitely.

    Tags:AKA NYC

    Director Kacper Larski Joins RSA Films For Spot Representation

    Tuesday, November 12, 2024

    RSA Films has added director Kacper Larski to its roster for commercial representation in the U.S. Larski is known for his work in automotive and sport, and a style of filmmaking which features epic visuals and gripping montage, often combining the real and surreal. Among his most recent commercial films are Garmin’s “Fenix 8” (direct to brand), U.S. Army Reserve’s “Helper” (DDB Chicago) and Bushmills Whiskey’s “Follow No One” (Mekanism). He’s also directed campaigns for Hyundai, Jeep, GMC, Subaru, VW, Mazda and Chevrolet.

    Larski’s distinctive aesthetic emerged in one of his first projects, Land Rover’s “68 Years Later,” which won a Cannes Young Directors Award in 2016. Two years later, he directed the “Greatness is Rare” campaign for BBDO Toronto and the Canadian Paralympic Committee which won Cannes Lion Gold. Prior to joining RSA, Larski had most recently been repped in the U.S. market by production house Eleanor.

    “The camera and film for me have always been about the ability to live 1,000 lives,” Larski said. “Stylistically, I want to transport viewers in whatever stories I’m telling--a super athlete’s runner’s high, a skier’s dream powder, a giant’s tale, even driving in space.”

    “Kacper is one of the most exciting filmmakers I’ve seen over the last several years,” said Luke Ricci, president, RSA Films US. “Whether it’s a character, an emotion, an environment, car or other product, he has a special and distinctive way of capturing and articulating the world around him in all his work. He is a fantastic addition to our RSA family.”

    “Joining RSA is a dream come true,” Larski said. “The roster includes some of the best filmmakers in the world, with founder Ridley Scott... Read More

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