By Mike Householder
DETROIT (AP) --The White Stripes say the Air Force Reserve used one of their songs without permission in a Super Bowl ad, and that they are insulted their song was used to encourage recruitment during a war they don’t support.
The two-member band, which is originally from Detroit, said the ad made unauthorized use of their song “Fell in Love With a Girl.”
“The White Stripes support this nation’s military. … We simply don’t want to be a cog in the wheel of the current conflict,” the band said in a statement posted to its Web site.
“The White Stripes take strong insult and objection to the Air Force Reserve presenting this advertisement with the implication that we licensed one of our songs to encourage recruitment during a war that we do not support.” They did not specify which war.
The Air Force Reserve, in a statement, denied the song was the White Stripes’ and said it had hired a company through its advertising agency to score original music for the commercial.
“There was never any intention to utilize any existing music or to sound like any music by the band White Stripes or any other musical performer,” the Air Force Reserve statement reads. “Any similarity or likeness to any other music is completely unintentional.”
The spot ran in selected markets, including Dallas, Las Vegas and San Francisco, during the Super Bowl telecast, said Mike Speciale, a spokesman for Blaine Warren Advertising, the Las Vegas agency responsible for the ad.
The White Stripes, who are known for their raw, garage-rock sound, provided links on their Web site to their recording of “Fell in Love With a Girl” as well as the ad so viewers could compare the two, but as of Tuesday afternoon, the Air Force ad wasn’t viewable.
“It was specifically produced for airing regionally during the Super Bowl in some local markets,” Speciale said. “It was scheduled to be pulled right after the Super Bowl. It was only a one-time shot.”
The Go Daddy Group Inc., which registers Internet domain names, pulled one of its Super Bowl ads for GoDaddy.com in the days leading up to the game because movie studios said it made unauthorized use of their films and the sides weren’t able to reach licensing arrangements.
In the ad, which the company still hopes to air, race car driver Danica Patrick, the star of a number of GoDaddy ads, plays the lead female role in parodies of the films “Weird Science,” ”Flashdance” and “The Seven Year Itch.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More