Cutters Tokyo has promoted assistant editor Aika Miyake to the position of editor. The announcement was made by film editor and Cutters Tokyo managing director Ryan McGuire and studio EP Timo Otsuki.
As an assistant editor supporting McGuire, Miyake had as one of her first major commercial projects the Nike Baseball "The Pledge" spot for Wieden+Kennedy Tokyo, which went on to win the Grand Prix and the Craft Award for Best Editing at Japan's 2013 ACC Awards. Over time, the relationships with W+K, Beacon Communications and other agencies and directors have grown exponentially in Japan, Shanghai and well beyond.
Last year, Miyake joined McGuire to co-edit W+K Tokyo's Facebook campaign – the brand's first major advertising campaign in Japan. More recent campaigns she has edited include work for Uniqlo, Nike and Pampers. The Pampers "Mom's First Birthday" film produced for Beacon Communications earned AdFest, AD STARS, New York Festivals and One Show honors, and at the Spikes Asia Festival of Creativity recently held in Singapore, brought home one Bronze Spike in the Direction category, and more Bronze Spikes in the Digital, Film Craft and Media categories.
Miyake’s latest work is another partnership with W+K Tokyo, the first-ever campaign in Japan for Booking.com.
Eleanor Adds Director Candice Vernon To Its Roster For Spots and Branded Content
Director Candice Vernon has joined production house Eleanor for U.S. representation spanning commercials and branded content. She has already wrapped several jobs at Eleanor, which waited to announce her until they had a body of work together.
Via Eleanor, Vernon made history as the first Black director on a Febreze commercial. The “Small Spaces” campaign marks a major departure from Febreze’s typical blue-and-white world. The home of the “Revolving Door” commercial is a beautiful array of bold sunset hues, African prints, and African art.
Vernon said, “I asked myself, what feels right to me? What feels new? I wanted to bring an essence of not just Black Americans but the full diaspora. I wanted to make a statement that we’re not a monolith.”
Following the success of the “Small Spaces” campaign, Febreze brought Vernon back for a comedy-infused trifecta exploring the hilarious situations that call for an air freshening hero.
Febreze Brand VP Angelica Matthews said, “About two years ago, we realized the consumers that were the most loyal to Febreze were the African American consumers. And the more we learned, the more we realized the richness that we were really missing. So we said we have to go beyond just Black casting, we need to get Black directors that truly understand the culture that truly understand how to bring authentic performances out on screen. We really looked around the industry and noticed there’s actually a shortage of African American directors who have experience doing commercials. When we all saw Candice’s reel, we could all tell the passion for the craft, passion for really trying to help us from where we are to where we’re trying to go.”
Vernon brings a unique lens to... Read More