Assistant editor Sandy Coles of Toronto editorial house Relish Editing was the Grand Prize winner at the 2010 AICE Camp Kuleshov Toronto trailer editing competition. His winning entry, “Braveheart: Party in the Highlands,” met the brief of the competition, which was to cut a trailer for a well-known Hollywood drama, horror or suspense film which promotes the picture as a comedy.
For his creative editorial efforts, Coles received a cash prize of $1,000, which was presented at the Camp Kuleshov awards event held on November 23 at the Cadillac Lounge in Toronto.
Coles’ version of Braveheart envisions its hero, Billy Wallace (played by Mel Gibson), as the leader of history’s first gay pride parade. With a deft mix of comic timing, a great soundtrack of classic and contemporary pop tunes and a joke-filled voiceover narration, the trailer turns the movie into something more akin to American Pie than an historical epic.
Taking honorable mention in the AICE Toronto competition were entries from assistants at School, Rooster Post Production, and Panic & Bob. Assistant editor Kyle McNair of School won for his comic take on Deliverance, which he imagines as the story of four guys going on a zany canoe trip. Also earning honorable mention was assistant editor Even Salusbury of Rooster Post Production for Amadeus, which he re-engineered as a buddy/road movie about two crazy musicians from Vienna who just happen to be Wolfgang Amadeus Mozart and Antonio Salieri. The final honorable mention slot was grabbed by assistant editor David James Findlay of Panic & Bob for his finger-snapping take on David Lean’s classic The Bridge on the River Kwai, which he turned into “POW Camp Musical,” a parody of the Disney High School Musical franchise.
To view the 2010 Camp Kuleshov Toronto winners, click here.
The competition judges included editors Jason Grebski of Rooster Post Production, Peter McAuley of axyz, Greg Edgar of Stealing Time, Chris Murphy of Relish Editing, Grant Pye of Rogue Editorial, Jackie Roda of School, Stephen Sora of Posterboy and John Evans of Panic & Bob, along with Mary Beth Odell, president/executive producer of Adaptable. The judging session was hosted by Notch, a commercial color correction boutique in Toronto.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More