Defining itself as being “dedicated to independent post production,” AICE has incorporated this mantra into its branding and identity and added it to a refreshed, streamlined logo that will appear on all of its communications, both online and in print. The positioning reaffirms the entrepreneurial status of its member companies’ ownership and differentiates them from the growing number of ad agency in-house post production entities as well as larger, centralized post operations being launched by ad agency holding companies.
“We’ve added this important statement to our identity because it’s what truly sets AICE member companies apart,” says Rachelle Madden, Executive Director of the association. “Our independence is what allows us to stay on the cutting edge of post production in terms of creative talent, technology and capability. As independently owned and operated businesses, our members know the importance of not just being competitive, but keeping ahead of the curve.”
The move comes as AICE continues to push for a greater level of transparency in post production as it relates to business practices between post houses, ad agencies and clients. The association has released several pointed position papers detailing ethical and fairness issues surrounding competition from in-house post facilities, and has sought to engage its partners on the agency and client sides of the industry in ongoing discussion about these concerns.
Design and layout on the refreshed logo and slogan was done by Joe Macken, Lead Designer at Allied Motion Packing Co., the graphics division of Beast in San Francisco. The new slogan was enthusiastically endorsed by the AICE’s International Board at its meeting last month.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More