Mark Sitley, a veteran ad agency and production company executive producer, has opened Naked City. Based in NYC, the new venture brings to the marketplace a deep understanding of content creation for agencies and brands, encompassing everything from traditional commercials to documentaries, social media and digital.
Sitley, whose resume includes head of production stints at agencies such as ChiatDay New York, Euro RSCG (now Havas) and Fallon, as well as talent agency CAA, directed commercials earlier in his career; his last production company was also called Naked City. “We revived the name because it’s an ode to New York, where we live and work,” he said, “It’s all about telling stories–8 million of them, to be exact.”
Joining Sitley are four New York-based director/DPs whose work spans direct-to-brand and agency content, as well as features and short films, covering such genres as documentary, visual storytelling and tabletop. Dave Schmidt is an award-winning director of long-form documentaries as well as branded pieces for recent clients such as Door Dash and Midas (The Martin Agency), Ernst & Young (direct to brand) and Dana Farber Cancer Institute (Merge).
Also on the Naked City roster is director/DP David Griffiths, who’s well known internationally for his tabletop work, specializing in chocolate and liquids, and Erin Collett, who worked on feature and television projects with Jane Campion and John Curran in his native Australia and was named to the SHOOT New Directors Showcase in 2018. Rounding out the list is Fanny Texier, a video journalist for outlets such as The New York Post, Vice, and the Huffington Post.
The Naked City lineup represents a cross current of previous associations, collaborations, and partnerships. Schmidt and Griffiths worked with Sitley over the past four years at NB Content, the New York outpost of an Australian studio, for which Sitley was U.S. managing director. Additionally, Griffiths often was DP for Sitley during the latter’s directing career. Meanwhile, Collett has served as DP for Schmidt on various projects over the past few years, and he introduced Texier to the new company after shooting for her independently.
Schmidt explained his move to the new venture: “To me, directing is about people and personalities. I’m really looking forward to more work with Mark as I develop my cinematic storytelling, as I keep trying to push the limits as a filmmaker to capture honest performances.”
Working out of The Station’s offices in Soho, Naked City is positioned to offer clients soup-to-nuts production through post (including color, edit and finishing), as well as music, sound and audio via The Station’s sister company, The Music Playground (which already has wrapped its first Naked City project, a spot for Walmart).
“Given the state of the industry today, we’re intending Naked City to be a very creative collective that’s a resource for projects from conception through execution, while also serving as a lab for IP development,” said Sitley. “Brands and agencies are constantly in need of new sources of content, and Naked City is well-positioned to be a new pipeline.”
The company is represented on the East Coast by Minerva x Mr. Bartlett, the business development team made up of James Bartlett, Mary Knox and Shauna Seresin.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More