Advertising production veteran David Verhoef has joined production and postproduction collective The Cabinet as partner/CEO, alongside partner/director/editor Doug Cox and executive producer Jim Vaughan.
“Budgets have become increasingly tight in the past few years, and as a freelance agency producer I found that I was acting more and more as a production line producer myself to be able to make the budgets work,” said Verhoef. “Via The Cabinet, I now have all the tools at my disposal to make great content, no matter how challenging the budget.”
Cox and Verhoef met 10 years ago, when both were on staff at Publicis & Hal Riney in San Francisco. “When you spend 15 hours a day in an edit studio together and don’t kill each other, you are pretty much friends for life,” Cox noted. “David was one of those buttoned-up guys who made my job easier, and, in return, I did the best I could to deliver the caliber of work he expected. This partnership, for me, was only a matter of time.” Bringing the association full circle is Riney’s newest Blue Diamond Almonds campaign, which Cox is directing and editing.
Of his new partner, Verhoef said, “Doug is one of the most talented individuals I’ve been fortunate enough to work with in my career. A director, an editor, you name it. I consider him a national-level talent who just happens to live in San Francisco.”
Verhoef’s career spans three decades and has yielded an array of award-winning work for global brands including Nissan, Converse, Coke, McDonald’s and Microsoft. In addition to his dozens of industry awards as a producer, he has also been honored with a Cannes Gold Lion as a copywriter and Art Directors Club Best of Show as a director.
“With David and Jim, we now have two of the best agency producers in the business,” said Cox, noting that The Cabinet prides itself at coming up with creative solutions to insure every possible penny is represented on the screen.” He added, “We make the process painless because we’ve been in the trenches. Whether you need help finishing something you cut in-house or need full tilt production support from start to finish, we’re here to help.”
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More