Arnold Worldwide has made several high-level promotions. Fran Kelly, formerly president/COO, has been named CEO of Arnold U.S. Ron Lawner has been promoted to vice chairman and global creative officer, Arnold Worldwide Partners. Pete Favat has been upped to Arnold Boston’s chief creative officer. John Staffen is being elevated to chief creative officer of Arnold’s New York office. And Pam Hamlin has been promoted to president of Arnold Boston…..Rob Tripas has joined Euro RSCG Chicago as senior VP, director of interactive services. He will report to chief creative officer Steffan Postaer. Tripas most recently served as business director at Digit’s New York office. Previously he was interactive executive producer at Crispin Porter+Bogusky, Miami….Joe Cupani, chief creative officer of Unit 7, New York, since 2003, has been elevated to the additional role of vice chairman, a new position. In his new role, he will partner closely with agency chairman/CEO Loreen Babcock, to advance the shop in relationship marketing. Unit 7 is a part of Omnicom Group. Prior to Unit 7, Cupani was chief creative officer at Wunderman, New York, as well as at Ogilvy One…
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More