New Faces
Bob Scarpelli has been promoted to worldwide chief creative officer of DDB Worldwide, headquartered in New York. Scarpelli, who is based in Chicago, will continue to serve as chairman of that office. Scarpelli had been chief creative officer for the U.S. offices of DDB; there are no plans to name a successor at this time….David Fowler, an executive creative director at Ogilvy & Mather, New York, has been promoted to worldwide creative director on the BP account….The San Francisco office of Foote, Cone & Belding (FCB), has two new co-executive creative directors: Brian Bacino and Matt Reinhard….In other FCB news, director Ron Lazzeretti has joined the executive creative team at the Chicago office of the shop as senior VP/creative development director….Christopher Follett has been named executive creative director of the Los Angeles and San Francisco offices of Avenue A/Razorfish….. Carolyn Hadlock, VP/creative director at Young & Laramore, Indianapolis, has been named a partner in the agency….Elaine Fong has joined Chicago agency Tom, Dick and Harry, as an art director….Jury members for the two newest categories, Radio and Titanium Integrated Lions, at the Cannes International Advertising Festival were announced. Serving on the Titanium Jury from the U.S. are: Cheryl Berman, chairman/chief creative officer, Leo Burnett USA, Chicago, Bob Greenberg, chairman/CEO/chief creative officer, R/GA, New York, and Daniel Morel, chairman/CEO of Wunderman, New York. Jeff Goodby, co-chairman, Goodby, Silverstein & Partners (GS&P), San Francisco, is the jury chairman. The U.S. judges for radio are: Mark Gross, senior VP/group creative director, DDB Chicago, and Steve Dildarian, copywriter at GS&P. Malcolm Poynton, executive creative director of Ogilvy & Mather, London, is the Radio Jury chairman….John Hegarty, chairman/worldwide creative director at Bartle Bogle Hegarty, headquartered in London, will receive the 2005 Lifetime Achievement Award at the Clios, which take place in May….
Account Movement
The Kaplan Thaler Group, New York, has won the $125 million Revlon account….Mitsubishi has selected BBDO New York and Los Angeles to handle its ad account….Intel has awarded its $300 million global ad account to McCann WorldGroup….Arnold Worldwide, Boston, will handle ad duties for ESPN Mobile wireless sports service, which offers highlights, scores and other game info to cell phone users….The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More