Agency Music Producers
As licensing becomes more prevalent, agency music producers are navigating new issues: copyrights, pre-scores, and what rights the agency is acquiring. In "What’s Next?" SHOOT talks to these musical gatekeepers about the subject.
When it comes to music in spots, agencies and advertiser hope that a particular tune will get viewers to pay attention to their TV sets, and more importantly, buy the product. In the case of Prego’s "Traditional," out of Young & Rubicam, New York, with a score by David Horowitz Music Associates (DHMA), New York, viewers bought the sauce, and wanted the music. "Special Sauce" looks at how the spot’s soundtrack was created.
In " ‘Fish’ Catches Emmy," composer Mike Hewer from Amber Music, New York and London, offers a first-person account of creating the music for the Public Broadcasting System (PBS) spot "Fish," which won the Emmy Award for best primetime commercial.
Multicultural Advertising Agencies
In "New Kids In Town" SHOOT looks at OLE, New York, a new ad shop that creates ads for the U.S. Hispanic market.