In the latest spot from director/cinematographer Lance Acord of New York-based Park Pictures, you could say that the helmer reinvented the wheel—or at least recreated it. "Progressions" for Audi of America out of McKinney & Silver, Raleigh, N.C., tracks the development of modern innovations to a catchy arrangement of two David Bowie songs, the classic "Rebel, Rebel," and his new release, "Never Get Old."
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CLIENT
Audi of America.
PRODUCTION CO.
Park Pictures, New York.
Lance Acord, director/DP; Jacqueline Kelman Bisbee, executive producer; Deannie O’Neil, line producer. Shot at Smashbox Studios, Culver City, Calif., and on location in Los Angeles.
AGENCY
McKinney & Silver, Raleigh, N.C.
David Baldwin, executive creative director; Jonathan Cude, group creative director/copywriter; Dave Cook, group creative director/art director; Regina Brizzolara, producer/head of broadcast production.
STOCK FOOTAGE
Nickerson Research, Los Angeles.
Susan Nickerson, owner/researcher.
Film & Video Stock Shots, North Hollywood.
Fish Films/Footage World, Studio City, Calif.
Corbis Motion, Los Angeles.
National Geographic Television & Film, Washington, D.C.
Third Millennium Films, New York.
FootageBank, Venice, Calif.
Action Sports/Scott Dittrich Films, Malibu, Calif.
Producers Library Service, North Hollywood.
Getty Images, Santa Monica.
EDITORIAL
Spine, bicoastal.
Noah Herzog, editor; JJ Wilmoth, executive producer.
POST
Company 3, Santa Monica.
Stefan Sonnenfeld, colorist; Missy Papageorge, producer.
A52, Los Angeles.
Dan Sumpter, online editor.
VISUAL EFFECTS
Spine.
Paul McMenamin, design director.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer.
MUSIC
Endless Noise, Los Angeles.
Jeff Elmassian, arranger/producer; Celia Williams, executive producer.
SOUND DESIGN
Endless Noise.
Andy Rehfeldt and Jeremy Zuckerman, sound designers.