Agency Creative
In "Dewing It" SHOOT looks at two news spots-"Whale" for Mountain Dew, and "Mascot" for Code Red, a Mountain Dew product. The ads are part of a long tradition of great creative for the soda, and "Whale" is the latest in the decade-old "Do the Dew" campaign.
Cliff Freeman and Partners accurately describes women as hunters when shoe shopping. "Shoe Sale" looks at how the laws of nature are applied to footware for DSW Shoes.
Moths are attracted to the light of the Gameboy Advance SP system in the aptly titled "Moths." "A Bug’s Life" looks at how advertising for the portable video game system has grown up.
Film Commissions
In "Endangered Species" SHOOT talks to production company and trade association executives about the spate of film commissions facing closure due to state budget shortfalls.
Rom-Com Mainstay Hugh Grant Shifts To The Dark Side and He’s Never Been Happier
After some difficulties connecting to a Zoom, Hugh Grant eventually opts to just phone instead.
"Sorry about that," he apologizes. "Tech hell." Grant is no lover of technology. Smart phones, for example, he calls the "devil's tinderbox."
"I think they're killing us. I hate them," he says. "I go on long holidays from them, three or four days at at time. Marvelous."
Hell, and our proximity to it, is a not unrelated topic to Grant's new film, "Heretic." In it, two young Mormon missionaries (Chloe East, Sophie Thatcher) come knocking on a door they'll soon regret visiting. They're welcomed in by Mr. Reed (Grant), an initially charming man who tests their faith in theological debate, and then, in much worse things.
After decades in romantic comedies, Grant has spent the last few years playing narcissists, weirdos and murders, often to the greatest acclaim of his career. But in "Heretic," a horror thriller from A24, Grant's turn to the dark side reaches a new extreme. The actor who once charmingly stammered in "Four Weddings and a Funeral" and who danced to the Pointer Sisters in "Love Actually" is now doing heinous things to young people in a basement.
"It was a challenge," Grant says. "I think human beings need challenges. It makes your beer taste better in the evening if you've climbed a mountain. He was just so wonderfully (expletive)-up."
"Heretic," which opens in theaters Friday, is directed by Scott Beck and Bryan Woods, co-writers of "A Quiet Place." In Grant's hands, Mr. Reed is a divinely good baddie — a scholarly creep whose wry monologues pull from a wide range of references, including, fittingly, Radiohead's "Creep."
In an interview, Grant spoke about these and other facets of his character, his journey... Read More