In "Dewing It" SHOOT looks at two news spots-"Whale" for Mountain Dew, and "Mascot" for Code Red, a Mountain Dew product. The ads are part of a long tradition of great creative for the soda, and "Whale" is the latest in the decade-old "Do the Dew" campaign.
Cliff Freeman and Partners accurately describes women as hunters when shoe shopping. "Shoe Sale" looks at how the laws of nature are applied to footware for DSW Shoes.
Moths are attracted to the light of the Gameboy Advance SP system in the aptly titled "Moths." "A Bug’s Life" looks at how advertising for the portable video game system has grown up.
Film Commissions
In "Endangered Species" SHOOT talks to production company and trade association executives about the spate of film commissions facing closure due to state budget shortfalls.
The authors and screenwriters behind the film โConclaveโ and the series โSay Nothingโ won the 37th-annual USC Libraries Scripter Awards during a black-tie ceremony at USCโs Town and Gown ballroom on Saturday evening (2/22).
The Scripter Awards recognize the yearโs most accomplished adaptations of the written word for the screen, including both feature-length films and episodic series.
Novelist Robert Harris and screenwriter Peter Straughan took home the award for โConclave.โ
In accepting the award, Straughan said, โAdaptation is a really strange process, youโre very much the servant of two masters. In a way itโs an act of betrayal of one master for the other.โ He joked that โYou start off with a book that you love, you read it again and again, and then you end up throwing it over your shoulder,โ crediting author Robert Harris for being โso kind, so generous, so open throughout.โ
In the episodic series category, Joshua Zetumer and Patrick Radden Keefe won for the episode โThe People in the Dirtโ from the limited series โSay Nothing,โ which Zetumer adapted from Keefeโs nonfiction book about the Troubles in Ireland.
Zetumer referenced this yearโs extraordinary group of Scripter finalists, saying โprojects like these reminded me of why I wanted to become a writer when I was sitting in USCโs Leavey Library dreaming of becoming a screenwriter. If you fell in love with movies, or fell in love with TV, chances are you fell in love with something dangerous.โ
Special guest for the evening, actress and producer Jennifer Beals, shared her thoughts on the impact of libraries. โIf ever you are at a loss wondering if there is good in the world,โ she said, โyou have only to go to a... Read More