Lisa Hutt has joined cloud video platform provider Aframe as chief marketing officer. In this newly created position at the company, Hutt will be responsible for Aframe’s global marketing strategy, thought leadership, brand awareness and new market growth initiatives.
Hutt’s appointment follows a career in consulting and marketing management with cloud vendors such as Salesforce.com, RingCentral and Concur where she managed European awareness and demand generation programs during critical growth periods.
Aframe has enjoyed a robust year on year growth since its launch five years ago. With a customer list that includes the BBC, VICE Media, Fox, Nine Networks, Zee TV and A+E Networks, Aframe expects it will once again double its year on year revenue in 2015. With Hutt’s appointment, and the recent expansion of its global sales force, the company is now well poised to take advantage of new growth opportunities, especially in the corporate sector:
“Advances in mobile and digital technology means buyers and consumers can now consume information and content in their most trusted and preferred format–for many, that’s video. Corporations that have the agility to shift their resources and technology to become video-centric will increase their chances of thriving against the backdrop of this new buying behavior. The market opportunity for video is huge and Aframe, with its heritage and reputation in cloud technology for broadcast, is uniquely positioned to help corporations adapt,” said Hutt.
Working alongside Aframe CEO David Peto to help lead the product roadmap strategy for Aframe’s spring and fall software releases is Gary Dunn, founder of boutique technology consultancy Augmen Management. A senior entertainment and technology consultant with a 25-year track record gained across a breadth of technologies from telecommunications to interactive entertainment, Dunn is assisting Aframe with the development of cross-industry solutions.
“The corporate sector is embracing video at an unprecedented rate. Unfortunately the ways in which many organizations are currently set up to optimize their use of video are inefficient,” said Dunn. “By adopting a single, centralized system that is accessible across departmental and external business boundaries, organizations can truly optimize their media content and allow it to be shared, repurposed and ultimately seen by relevant audiences, easily and effectively. With a robust and secure media collaboration platform that protects brand IP, companies can finally make the most of the opportunity that video brings.”
Nikki Baker Becomes CEO At Fallon
Fallon has appointed Nikki Baker as its new CEO. Baker, who joined the creative agency in 2018 and has served as co-chief creative officer with Leslie Shaffer since 2021, succeeds Rocky Novak, who has been in the role since 2019.
Baker’s promotion to CEO comes at a time of significant momentum for the agency, including six consecutive years of growth and award-winning work.
Baker’s recent career highlights include creatively leading the Walmart partnership with the Publicis Groupe team and spearheading innovative campaigns such as the award-winning “RomCommerce” 23-episodic series and the internet-breaking Mean Girls campaign, among hundreds of other campaigns together with the brand over the past few years. Together with Shaffer, Baker has also been instrumental in elevating Fallon’s creative output for longstanding clients like Arby’s, Mattress Firm, and Front Door/American Home Shield.
“I’ve always been an admirer of Fallon, even before I joined. The chance to lead the agency is an absolute honor. Fallon is a place like no other with amazing talent and a legacy of building big, innovative, creative ideas,” said Baker. “Rocky has represented the best of Fallon. He’s been a great leader, and I couldn’t be more excited to take the reins and lead the agency through to the next chapter. With creativity at our core, we’re going to be as ambitious as ever, push boundaries, and continue embracing emerging platforms to deliver work that truly resonates in culture.”
Prior to joining Fallon six years ago, Baker held positions as creative director and art director at agencies including DDB and GSD&M, working with major brands such as McDonald’s, Southwest Airlines, and Wrigley. Her work has been recognized by... Read More