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    Aframe hires Lisa Hutt As CMO

    By SHOOTUpdated:No Comments1188 Views
    WESTFORD, Mass./LONDON --

    Lisa Hutt has joined cloud video platform provider Aframe as chief marketing officer. In this newly created position at the company, Hutt will be responsible for Aframe’s global marketing strategy, thought leadership, brand awareness and new market growth initiatives.

    Hutt’s appointment follows a career in consulting and marketing management with cloud vendors such as Salesforce.com, RingCentral and Concur where she managed European awareness and demand generation programs during critical growth periods. 

    Aframe has enjoyed a robust year on year growth since its launch five years ago. With a customer list that includes the BBC, VICE Media, Fox, Nine Networks, Zee TV and A+E Networks, Aframe expects it will once again double its year on year revenue in 2015. With Hutt’s appointment, and the recent expansion of its global sales force, the company is now well poised to take advantage of new growth opportunities, especially in the corporate sector:

    “Advances in mobile and digital technology means buyers and consumers can now consume information and content in their most trusted and preferred format–for many, that’s video. Corporations that have the agility to shift their resources and technology to become video-centric will increase their chances of thriving against the backdrop of this new buying behavior. The market opportunity for video is huge and Aframe, with its heritage and reputation in cloud technology for broadcast, is uniquely positioned to help corporations adapt,” said Hutt.

    Working alongside Aframe CEO David Peto to help lead the product roadmap strategy for Aframe’s spring and fall software releases is Gary Dunn, founder of boutique technology consultancy Augmen Management. A senior entertainment and technology consultant with a 25-year track record​ gained across a breadth of technologies from telecommunications to interactive entertainment, Dunn is assisting Aframe with the development of cross-industry solutions.

    “The corporate sector is embracing video at an unprecedented rate. Unfortunately the ways in which many organizations are currently set up to optimize their use of video are inefficient,” said Dunn. “By adopting a single, centralized system that is accessible across departmental and external business boundaries, organizations can truly optimize their media content and allow it to be shared, repurposed and ultimately seen by relevant audiences, easily and effectively. With a robust and secure media collaboration platform that protects brand IP, companies can finally make the most of the opportunity that video brings.” 

    Tags:AframeLisa Hutt



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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