Monetizing Consumer-Created Video, a JupiterResearch report released April 2, says advertising is “the only revenue stream worth pursuing” for ventures that aspire to be consumer-created video (CCV) aggregators. The study focuses on consumer attitudes toward advertising, because most consumers are willing to view ads in exchange for free content. Pre-roll ads are preferred by 19 percent of consumers, post-roll by nine percent and banners by 30 percent, the study found. Ad revenue will grow from $489 million in 2007 to $1.3 billion in 2011.
To placate advertisers and consumers, JupiterResearch says the sites “should offer advertisers new creative formats as they become available and should avoid imposing too much clutter and delay between viewers and the video clips they want to see.”
The study reports that ad revenue is high, using Revver as an example. It uses a cost-per-click model, charging $0.75 to $1.00, with a 3.5 to four percent click-through rate. The report said that “ad rates and response levels this high are sustainable only when audiences and inventories are very small, or when content quality is extremely high.”
It also said, “As CCV aggregators proliferate and video-related ad inventory increases, advertisers will gain the upper hand and rates will fall.”
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More