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    Adrienne Rehm, Brittany McCullars join Leviathan

    By SHOOTUpdated:No Comments1826 Views
    CHICAGO --

    Creative agency Leviathan has added associate director of strategic partnerships Adrienne Rehm and sr. producer Brittany McCullars. 

    Most recently, Rehm led marketing for RXBAR’s Strategic Accounts business, and strategy for the firm’s national and international ecommerce channels. Prior to that, she spent over five years at Herman Miller, leading marketing for three of its fastest growing business segments in North America and consulting globally. Highly skilled in strategic planning, business development and communications, Rehm began her career handling digital marketing for The Stow Company.

    McCullars meanwhile brings Leviathan more than 12 years of experiential marketing and digital production experience in live events and branded environments. Previous to joining Leviathan, McCullars was a hands-on production leader with brand experience agency Agency EA, responsible for spearheading the growth and development of its digital capabilities, and serving as sr. producer on various programs. She has led innovative projects fusing digital development with technology implementation for clients such as AOL, Hilton, Intuit, Samsung and Under Armour.

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    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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