Creative advertising and digital experience company Stink Studios has named Adrian Friend as its new technology director. He reports to Jax Ostle-Evans, managing director.
Friend joins following a standout year of innovative projects at Stink Studios, including its award-winning Peloton work “The Cooldown.” Along with building Stink Studio’s technical capabilities, Friend is responsible for inspiring and mentoring and growing the company tech team.
Ostle-Evans said: “Adrian’s career spans both digital studios and traditional agencies, which, along with his calm demeanor and deep understanding of technology really caught our eye. At the heart of our business is craft and our ability to push technologies to ensure we reach consumers with experiences they truly want to spend time with and we believe Adrian’s experience will allow us to push these even harder.”
Friend was previously technology director at MediaMonks, a role he took up in 2020, working on brands including Starbucks, McLaren Racing and Mondelez. Prior to this he was head of technology at KHWS, and he has also held roles at FCB Inferno, Isobar and Draw Studio.
“Joining Stink Studios feels like a natural choice: their values closely align with my own and they undoubtedly shine through in all that they create,” said Friend. “Stink Studios has a wealth of future thinking clients and I’m excited not only to help shape and focus our existing capabilities but to constantly evolve our offering to always be relevant and where our clients need us.”
Other standout digital work created recently by Stink Studios includes the new Google Security platform Bug Hunters, Air Max Day Worldwide for Nike, and Carnival Sounds for Spotify and Notting Hill Carnival.