CLIENT
DaimlerChrysler/Dodge Ram.
PRODUCTION CO.
Omaha Pictures, Santa Monica.
David McNally, director; Ottar Gudnason, DP; Eric Stern, executive producer; Kati Halberstock, producer. Shot on location in Los Angeles, Playa Vista and Silverwood Lake, Calif.
AGENCY
BBDO Detroit, Troy, Mich.
Bill Morden, vice chairman/executive creative director; Sam Sefton, creative director/art director; Rick Dennis, creative director/copywriter; Hugh Broder, director of broadcast production; Tom Hillebrand, producer/music producer.
EDITORIAL
Inside/Out, Santa Monica.
Igor Kovalik, editor; Kevin Garcia, assistant editor; Esther Gonzalez, producer.
POST
Company 3, Santa Monica.
Mike Pethel, colorist; Noel Castley-Wright, online editor.
AUDIO POST
Gold Sound, Southfield, Mich.
Warren Munsey, mixer/engineer.
Margarita Mix de Santa Monica.
Jimmy Hite, mixer/engineer.
MUSIC
Admusic, Santa Monica.
Steve Hampton, composer; Korbin Kraus, executive producer.
SOUND DESIGN
Gold Sound.
Warren Munsey, sound designer.
Margarita Mix de Santa Monica.
Nathan Dubin, sound designer.
THE SPOTS
"Fantasy Ram" (:30) shows a new Dodge Ram Heavy Duty truck rolling onto a construction site, as a trio of workers indulge their fantasies. One envisions himself using the truck to tow a tractor, another dreams of owning his own company as he stencils his logo on the truck door, while the third man fantasizes about using the truck to tow a boat out to sea, where bikini-clad coeds join him for sail. In "Lovers Lane" (:30), the camera pans over a group of cars in which lovely but lonely young ladies are sitting in the passenger seat. Eventually it is revealed that their dates are all checking out the engine of their buddy’s new Ram Heavy Duty truck.
Spots broke in October.