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    Adina Birnbaum joins Chromista as exec producer

    By SHOOTUpdated:No Comments1511 Views
    LOS ANGELES --

    Creative content company Chromista, with bases of operation in L.A. and NY, has hired Adina Birnbaum as its EP of new business development.
     
    Brooklyn-based Birnbaum began her career as a financial strategist for a leading hedge fund until she had an existential awakening. Ditching her forecasting models and power suits, she switched to advertising, landing her first gig in client services at the boutique editorial studio Breathe Editing, before joining BBDO as an assistant producer. 

    Birnbaum has since worked at agencies including Arts & Letters, DDB, Doubleday & Cartwright, EnergyBBDO, Johannes Leonardo, Mullen, and Sid Lee. Her brand work includes campaigns and identities for Adidas Originals, Aflac, The Atlantic, AT&T, Belvedere, Quaker, Kate Spade and Wrigley.

    Birnbaum led the first in-house broadcast productions for Chobani and Squarespace and served as Instagram Marketing’s first freelance producer hire, establishing a production pipeline, process for platform content surrounding new product launches, and education initiatives. 

    Birnbaum has also been a creative EP at MPC, working on music videos for artists like Sia, feature films, fashion shorts, and integrated ad campaigns. She helped establish the New York post pipeline for feature films with Jon Watts’s Cop Car. She later post-produced two independent films for Netflix with the design and animation company Hey Beautiful Jerk. In the experiential world, she led a 3-store holiday pop-up for the Parisian luxury brand Hermès Petit H, involving the construction of large-scale custom interior merchandise display units, interactive holiday window displays, VIP events, printed collateral, and animation, which lived both in-store and online.  

    Tags:Adina BirnbaumCHROMISTA



    Is “Glicked” The New “Barbenheimer”? “Wicked” and “Gladiator II” Hit Theater Screens

    Thursday, November 21, 2024

    "Barbenheimer" was a phenomenon impossible to manufacture. But, more than a year later, that hasn't stopped people from trying to make "Glicked" — or even "Babyratu" — happen.

    The counterprogramming of "Barbie" and "Oppenheimer" in July 2023 hit a nerve culturally and had the receipts to back it up. Unlike so many things that begin as memes, it transcended its online beginnings. Instead of an either-or, the two movies ultimately complemented and boosted one another at the box office.

    And ever since, moviegoers, marketers and meme makers have been trying to recreate that moment, searching the movie release schedule for odd mashups and sending candidates off into the social media void. Most attempts have fizzled (sorry, "Saw Patrol" ).

    This weekend is perhaps the closest approximation yet as the Broadway musical adaptation "Wicked" opens Friday against the chest-thumping sword-and-sandals epic "Gladiator II." Two big studio releases (Universal and Paramount), with one-name titles, opposite tones and aesthetics and big blockbuster energy — it was already halfway there before the name game began: "Wickiator," "Wadiator," "Gladwick" and even the eyebrow raising "Gladicked" have all been suggested.

    "'Glicked' rolls off the tongue a little bit more," actor Fred Hechinger said at the New York screening of "Gladiator II" this week. "I think we should all band around 'Glicked.' It gets too confusing if you have four or five different names for it."

    As with "Barbenheimer," as reductive as it might seem, "Glicked" also has the male/female divide that make the fan art extra silly. One is pink and bright and awash in sparkles, tulle, Broadway bangers and brand tie-ins; The other is all sweat and sand, blood and bulging... Read More

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