Adam Reeves has been hired as executive creative director at twofifteenmccann. He comes from Goodby Silverstein & Partners where he was creative director and associate partner. His responsibilities will include partnering with chief creative officer Scott Duchon on twofifteenmccann’s Xbox business and growing the creative department.
The addition of Reeves comes as twofifteenmccann completes a year that has seen significant growth, including a near doubling of billings, a tripling of digital, social and mobile output and a resulting headcount surge from 25 to 45 people. The agency additionally won wide-spread attention for its entertainment-technology work for Xbox, including the Halo 5 launch, Pandora, Hulu and most recently Epic War’s “Mobile Strike” campaign starring Arnold Schwarzenegger.
“Scott and the 215 team have a history of making beautiful, category leading work, underpinned by a strategic savvy that has been giving the agency considerable momentum,” said Reeves. “I look forward to being part of it.”
Reeves’ work has been recognized by the Grammys, Emmys, Cannes, the One Show, D&AD and the Webby Awards, among others. He has created high-impact work for HBO, the NBA, AXE, Johnnie Walker, Corona, Doritos, Cheetos, Adobe, Comcast & AT&T.
Rob Reilly, McCann Worldgroup global creative chairman, said, “Adam is uber-talented and has an entrepreneurial spirit that makes him the perfect partner to the current team and a perfect leader for a growing, highly-creative office of McCann.”
Reeves is a Canadian from Toronto who earned a BA in History and attended the Miami Ad School before beginning his career as a writer at One and All in Minneapolis, followed by BBH and BBDO in New York before moving west in 2012 to join Goodby.
