Adam Reeves has been hired as executive creative director at twofifteenmccann. He comes from Goodby Silverstein & Partners where he was creative director and associate partner. His responsibilities will include partnering with chief creative officer Scott Duchon on twofifteenmccann’s Xbox business and growing the creative department.
The addition of Reeves comes as twofifteenmccann completes a year that has seen significant growth, including a near doubling of billings, a tripling of digital, social and mobile output and a resulting headcount surge from 25 to 45 people. The agency additionally won wide-spread attention for its entertainment-technology work for Xbox, including the Halo 5 launch, Pandora, Hulu and most recently Epic War’s “Mobile Strike” campaign starring Arnold Schwarzenegger.
“Scott and the 215 team have a history of making beautiful, category leading work, underpinned by a strategic savvy that has been giving the agency considerable momentum,” said Reeves. “I look forward to being part of it.”
Reeves’ work has been recognized by the Grammys, Emmys, Cannes, the One Show, D&AD and the Webby Awards, among others. He has created high-impact work for HBO, the NBA, AXE, Johnnie Walker, Corona, Doritos, Cheetos, Adobe, Comcast & AT&T.
Rob Reilly, McCann Worldgroup global creative chairman, said, “Adam is uber-talented and has an entrepreneurial spirit that makes him the perfect partner to the current team and a perfect leader for a growing, highly-creative office of McCann.”
Reeves is a Canadian from Toronto who earned a BA in History and attended the Miami Ad School before beginning his career as a writer at One and All in Minneapolis, followed by BBH and BBDO in New York before moving west in 2012 to join Goodby.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More