Adam Reeves has been hired as executive creative director at twofifteenmccann. He comes from Goodby Silverstein & Partners where he was creative director and associate partner. His responsibilities will include partnering with chief creative officer Scott Duchon on twofifteenmccann’s Xbox business and growing the creative department.
The addition of Reeves comes as twofifteenmccann completes a year that has seen significant growth, including a near doubling of billings, a tripling of digital, social and mobile output and a resulting headcount surge from 25 to 45 people. The agency additionally won wide-spread attention for its entertainment-technology work for Xbox, including the Halo 5 launch, Pandora, Hulu and most recently Epic War’s “Mobile Strike” campaign starring Arnold Schwarzenegger.
“Scott and the 215 team have a history of making beautiful, category leading work, underpinned by a strategic savvy that has been giving the agency considerable momentum,” said Reeves. “I look forward to being part of it.”
Reeves’ work has been recognized by the Grammys, Emmys, Cannes, the One Show, D&AD and the Webby Awards, among others. He has created high-impact work for HBO, the NBA, AXE, Johnnie Walker, Corona, Doritos, Cheetos, Adobe, Comcast & AT&T.
Rob Reilly, McCann Worldgroup global creative chairman, said, “Adam is uber-talented and has an entrepreneurial spirit that makes him the perfect partner to the current team and a perfect leader for a growing, highly-creative office of McCann.”
Reeves is a Canadian from Toronto who earned a BA in History and attended the Miami Ad School before beginning his career as a writer at One and All in Minneapolis, followed by BBH and BBDO in New York before moving west in 2012 to join Goodby.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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