Adam Nowak has joined WONGDOODY’s Seattle office as creative director. In his new role, he will drive creative for the Amazon account. Nowak comes over from FCB LA, where he served as sr. VP and group creative director.
Nowak has created award-winning work throughout his career, earning accolades from Cannes Lions to Clios. At FCB LA he helped lead a global brand overhaul for Levi’s. He also helped drive Taco Bell’s “Live Mas” rebrand which included the Operation Alaska stunt and the launch of the Doritos Locos Taco, the chain’s most successful product launch of all time.
Previously, Nowak was a sr. copywriter at TBWAChiatDay Los Angeles where he contributed to Gatorade’s “Replay” campaign, among others. He began his career as a copywriter at DDB Chicago, working on global campaigns for McDonald’s and Dell. Throughout his career he has also worked on creative such clients as for K-Mart, Nissan, Visa, KFC, Coors, Capital One.
Tracy Wong, WONGDOODY chairman and co-founder, said of Nowak, “He will have a huge impact on the agency and our creative output.”
Nowak holds a degree from Miami Ad School.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More