Adam Lock has come aboard 180 NY as executive creative director. Lock comes to the agency after serving as SVP, group creative director at VaynerMedia. He will report to 180 NY president Evan Weissbrot and be charged with building out the agency’s creative capabilities for a growing roster of clients.
Lock brings extensive experience working with global brands such as PepsiCo, GE and Anheuser-Busch, all of which were part of his client portfolio at VaynerMedia. His efforts led the agency to win its first-ever Gold Cannes Lions award in addition to being recognized by the 2020 Clio Sports Awards as the “Agency of the Year.”
The veteran creative executive also served as an associate creative director at Code and Theory, where he worked with Burger King and Cisco. In addition, he has worked as a sr. art director at Huge, developing creative for Google, Samsung and Audi. Lock’s 15+ years of experience as an integrated creative spans three continents. His campaigns have gained recognition by all major industry awards shows, including D&AD, One Show and the Effies.
“Adam understands the need to think like your audience and create unexpected experiences that are grounded in consumer passion points,” said Weissbrot. “He brings a fresh perspective that will provide inspiration across all 180 clients and shares the 180 vision of seeing the world not as it is, but as it could be.”
Lock said he was “instantly attracted to the vision of 180 NY. The team sees the world and the role of advertising differently–they understand that brands have never had more ways to reach consumers and foster a direct dialogue. I believe my ability to view our industry landscape through the lens of big ideas will support their perspective.”
In the last year alone, 180 has brought on brands like Rockstar, Under Armour, Pepsi, Mirinda and Mountain Dew for global projects, adding to a client roster which includes Unilever, adidas, Dior and HBO.
“Heretic” and “Maria” Set As Red Carpet Premieres At AFI Fest
The American Film Institute (AFI) has announced that Heretic, the psychological thriller starring Hugh Grant, and Maria, based on the life of opera singer Maria Callas starring Angelina Jolie, will round out the Red Carpet Premieres section at this year’s AFI Fest. The Heretic Gala Screening will take place on Thursday, October 24, and the Maria Gala Screening will be held on Saturday, October 26. The complete Red Carpet Premieres section includes the world premieres of Music By John Williams, Robert Zemeckis’ Here, Wallace & Gromit: Vengeance Most Fowl and Clint Eastwood’s Juror #2. All Red Carpet Premieres will take place at the historic TCL Chinese Theatre. The full lineup for AFI Fest 2024 will be unveiled on October 1.
“At the heart of AFI Fest is an unwavering dedication to celebrating the best in global cinema--together,” said Bob Gazzale, AFI president and CEO. “We look forward to uniting artists and audiences once again to be inspired by the art form in a powerful sense of community.”
Heretic follows two young missionaries (Sophie Thatcher and Chloe East) who are forced to prove their faith when they knock on the wrong door and are greeted by a diabolical Mr. Reed (portrayed by Grant), becoming ensnared in his deadly game of cat-and-mouse. The film is directed by Scott Beck and Bryan Woods and produced by Stacey Sher, Beck, Woods, Julia Glausi and Jeanette Volturno. The film will be released nationwide by A24 on November 8.
Directed by Pablo Larraín, Maria presents a tumultuous and beautiful depiction of one of the world’s most renowned artists and reimagines the legendary soprano in her final days in Paris, as Callas (Jolie)... Read More