Adam Lock has come aboard 180 NY as executive creative director. Lock comes to the agency after serving as SVP, group creative director at VaynerMedia. He will report to 180 NY president Evan Weissbrot and be charged with building out the agency’s creative capabilities for a growing roster of clients.
Lock brings extensive experience working with global brands such as PepsiCo, GE and Anheuser-Busch, all of which were part of his client portfolio at VaynerMedia. His efforts led the agency to win its first-ever Gold Cannes Lions award in addition to being recognized by the 2020 Clio Sports Awards as the “Agency of the Year.”
The veteran creative executive also served as an associate creative director at Code and Theory, where he worked with Burger King and Cisco. In addition, he has worked as a sr. art director at Huge, developing creative for Google, Samsung and Audi. Lock’s 15+ years of experience as an integrated creative spans three continents. His campaigns have gained recognition by all major industry awards shows, including D&AD, One Show and the Effies.
“Adam understands the need to think like your audience and create unexpected experiences that are grounded in consumer passion points,” said Weissbrot. “He brings a fresh perspective that will provide inspiration across all 180 clients and shares the 180 vision of seeing the world not as it is, but as it could be.”
Lock said he was “instantly attracted to the vision of 180 NY. The team sees the world and the role of advertising differently–they understand that brands have never had more ways to reach consumers and foster a direct dialogue. I believe my ability to view our industry landscape through the lens of big ideas will support their perspective.”
In the last year alone, 180 has brought on brands like Rockstar, Under Armour, Pepsi, Mirinda and Mountain Dew for global projects, adding to a client roster which includes Unilever, adidas, Dior and HBO.
