Content marketing and customer engagement agency Meredith Xcelerated Marketing (MXM) has appointed Adam Jackson to serve as executive creative director. In this new role, Jackson will be based in the NY office and act as creative lead across clients including AMC, FDA, and Taubman Properties and will report directly to Doug Rozen, chief innovation officer.
This new hire speaks to MXM’s recent move towards expanding its creative capabilities. Already established in the content marketing industry, MXM has been looking to further ramp up their work in the emerging media digital space with a focus on mobile and social, business development and overall growth.
Prior to joining MXM, Jackson was creative director at Isobar where he led the New York creative team. He also held positions at Critical Mass, Victoria’s Secret, Publicis Modem and R/GA. Jackson has extensive experience in branding, experiential design, content marketing, content strategy and mobile design and has worked with brands such as NBC Universal, Comedy Central, Nissan Infiniti, IBM, Intel and Coca Cola. Jackson’s work has been recognized by One Show, Webby, OMMA and Horizon Interactive.
Additionally MXM has hired Peter Sloterdyk as group account director based in the L.A. office. Sloterdyk is charged with leading social, digital and emerging media for clients such as NBCUniversal, Fandango, ABC Family and Sony and will also report directly to Rozen. Previously, Sloterdyk worked at CMPS Consultants, Trailer Park and Deep Focus.
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
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