Rebecca Davis and Carlos Anuncibay have joined commercial and integrated production company Acne as head of production and digital/interactive executive creative director, respectively.
Davis comes to Acne from Prettybird, where she supervised domestic and international shoots for directors such as Paul Hunter, Max Malkin, Matt Piedmont, Tim & Eric, Melina Matsoukas and Daniels. At Acne, Davis will oversee all commercial and content projects from bidding through production.
A graduate of Brooke’s Institute of Photography with a degree in advertising, Davis began her career in New York City with celebrity photographer Mark Seliger, uncovering a calling for production and a passion for supporting artists as they bring their work to life. A move to Seattle brought Davis to commercials where she worked with companies such as Amazon and Microsoft.
Former agency art director Anuncibay becomes ECD of Acne Interactive. His hiring marks a strategic move in the ongoing evolution of the interactive department, which Acne has been carefully building with a roster of collaborators.
Anuncibay began his career as an art director at Saatchi & Saatchi London and since has created many award-winning communication campaigns, most notably “The First Ever Commercial for Cats” for Whiskas, “Hide and Seek” for GM/Opel Corsa, as well as work for brands such as British Airways, Olay, Samsung, Babybel, Ariel and First Direct Bank.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More