Accenture Song has appointed Lucia Grillo as its North America content lead–marketing practice. She reports to Sean Lackey, North America marketing practice lead, and joins Ndidi Oteh, North America lead.
In her new role, Grillo will be responsible for leading Accenture Song’s content and production studio capabilities, ensuring Accenture Song delivers the highest quality client outputs, empowering its expert practitioners through future-shaping technology tools, and forging bespoke client solutions by connecting the North America practice with its network of global delivery centers. Grillo will also drive integration through content across the entirety of Accenture Song’s marketing practice, partnering with leaders across strategy, creativity and technology to establish industry-leading ways of working and best practices to deliver integrated end-to-end marketing programs.
Before joining Accenture Song, Grillo most recently served as chief integration officer at DDB North America, overseeing regional operations and responsible for evolving DDB’s creative product to be more immersive and innovative. Grillo drove the creation of new capabilities at DDB, including DDB’s innovation and experience practice, while working with its U.S. offices to be more efficient, streamlined, and fit for purpose. Before DDB, she was the chief delivery officer at Dentsu Creative, where she drove all facets of creative operations across the network’s 1,000-person organization in the U.S. She also designed, built, and oversaw Dentsu’s global content solution from the ground up. Throughout her career, Grillo has led and managed creative and production operations across a number of award-winning agencies including Droga5, part of Accenture Song, and the production company, Psyop. She has always been driven by the belief that you don’t have to sacrifice creative excellence for efficiency.
Grillo said, “I’m thrilled to join an organization like Song that is at the forefront of modern marketing, and to be able to bring all their capabilities to bear on behalf of our clients. The fact that I get to work with people I already know and admire is just an added bonus.”
Lackey added, “Lucia is a future-facing content leader who understands the rapidly shifting context of where content needs to live and how critical it is to think about content development further upstream in building teams and strategies for our clients, especially as Gen AI and technology disrupt this space. We’re excited for her leadership to take us to another level of bringing creativity and technology together.”
Accenture Song closed out its FY23 with $18 billion in revenue, a 14% increase from the previous year as reported in its end of fiscal year earnings.
