'Lockergate'?: Producer Apologizes For E-Mails
By Glenn Whipp
LOS ANGELES (AP) --The Academy of Motion Picture Arts and Sciences is considering action against a producer of “The Hurt Locker” who sent multiple e-mails urging academy members to vote for his movie in the Oscar best-picture race and “not a $500 million film” — an obvious reference to close-competitor “Avatar.”
The e-mails by Nicolas Chartier, one of four nominated producers for “The Hurt Locker” and who put up the financing to make the front-running film, violated the academy’s rule against sending mailings that “attempt to promote any film or achievement by casting a negative light on a competing film or achievement,” according to academy spokeswoman Leslie Unger.
The initial e-mail was sent Feb. 19 and obtained by The Associated Press. Subsequent e-mails, posted by the Los Angeles Times, showed Chartier giving more specific instructions, asking Oscar voters to rank “The Hurt Locker” at No. 1 and “Avatar” at No. 10 on this year’s preferential ballot for the newly expanded best-picture category.
“Hurt Locker” distributor Summit Pictures said in a statement it was “completely unaware of any e-mails that were sent until we were alerted by the academy earlier this week.”
Chartier, after being confronted by Summit executives, worked with the studio and the academy to craft an apology for his actions, said Summit spokesman Paul Pflug.
“My naivete, ignorance of the rules and plain stupidity as a first-time nominee is not an excuse for this behavior and I strongly regret it,” Chartier wrote in an e-mail obtained by The Associated Press. “Being nominated for an academy Award is the ultimate honor and I should have taken the time to read the rules.”
“Avatar’s” distributor, 20th Century Fox, declined comment on the e-mails, as did director James Cameron or anyone connected with the 3-D sci-fi sensation — Hollywood’s biggest modern blockbuster but so far second to “The Hurt Locker” in this season’s movie award derby.
The motion picture academy itself will hold off on announcing how exactly it plans to discipline Chartier until Oscar voting closes at 5 p.m. PST on Tuesday. The academy’s Unger refused to speculate on what action might be taken.
Possible measures include public censure, taking away Chartier’s Oscar tickets, and the unlikely option of removing “The Hurt Locker” — about a bomb-disposal unit in Iraq — from best-picture consideration, according to several academy members familiar with the situation. The members spoke on the condition of anonymity because they aren’t authorized to comment about the matter.
It’s also possible that if “The Hurt Locker” wins, the academy won’t extend membership to Chartier, like it does to most newly minted Oscar winners, the members said.
With Oscar ballots due Tuesday, the controversy surrounding Chartier’s actions may have little effect on the March 7 Academy Awards because most voters have already mailed in their ballots, said one of the academy members.
But that hasn’t stopped Hollywood insiders from bandying about heated opinions referring to Chartier’s e-mails as everything from harmless enthusiasm to egregious politicking that should result in the film’s disqualification.
As one academy voter put it, requesting anonymity because of the sensitivity of the subject: “If ‘The Hurt Locker’ doesn’t win best picture, I wouldn’t want to be that guy. They’ll be pointing at him.”
In addition to Chartier’s e-mails, “The Hurt Locker” is also facing complaints — just now surfacing, though the movie was released last June — from veterans and active soldiers over the accuracy of its combat scenes.
Late-in-the-game controversies surrounding Oscar front-runners are nothing new. When Roman Polanski’s “The Pianist” was up for several Oscars in 2003, a transcript from the grand jury testimony of Polanski’s 1977 sexual assault case was published on a Web site. Polanski still won the Oscar for best director.
A year earlier, rumors circulated that schizophrenic mathematician John Nash, the subject of Ron Howard’s “A Beautiful Mind,” harbored anti-Semitic beliefs. The movie ended up winning four Oscars, including awards for picture, director and adapted screenplay.
And, similar to this year’s e-mail controversy, DreamWorks ran ads in 2004 quoting critics touting Shohreh Aghdashloo’s supporting actress performance in “House of Sand and Fog” over that of Renee Zellweger in “Cold Mountain.” That campaign backfired, too, with Zellweger winning the Oscar.
“I suppose I’m just naive, but I’ve always chosen to believe that academy members vote solely on the basis of merit,” says film historian Leonard Maltin. “I do know some academy members, and they are very conscientious about their vote. They distance themselves from any jockeying of position and name-calling.”
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
โThroughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,โ said Josh Paialii, head of creative at The Many. โOne look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brandsโ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. Heโll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.โ
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More