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    Above+Beyond hires creative director Shez Lord to lead Subway account

    By SHOOTUpdated:No Comments967 Views
    LONDON --

    Above+Beyond has hired Shez Lord as creative director to lead the Subway account. He reports into Dom Goldman, chief creative officer.

    Lord previously served as associate creative director at Wunderman Thompson where he delivered work across HSBC, Nestle, First Direct, HSBC and BT. Prior to that, he was associate creative director at The &Partnership for three years, working across its News International business with specific responsibilities for The Sun.

    Lord spent the first five years of his career at BMB, working on brands including Virgin Money, Christian Aid and Bing. He has also had stints at AMV BBDO, JWT, Leo Burnett and WCRS. His awards include the Podium D’Or at the Sportel Awards and a Kinsale Shark for The Sun’s “Knockabout.” Other notable work includes turning Westminster into a jungle for The Times and an award-winning campaign for Christian Aid revealing the “Roots” of poverty.

     

    Tags:Above+BeyondDom GoldmanShez Lord



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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