Design and VFX studio Spontaneous has hired Aaron King as creative director. He is a veteran CD who has been a driving force behind assorted iconic rebrands, promos, main titles and commercials for HBO, Showtime, LIFETIME, Syfy, ESPN, Olay, Citi and BMW.
Most recently, King served as partner at Be Creative Management, where he curated world-class studios in a number of disciplines ranging from strategy to execution. He oversaw concept and design across all platforms, including commercials, promos, television packaging, motion graphics, animation, print, key art and digital and social media.
King got his start as a creative director and designer for creative agency and design house Pittard Sullivan. He would eventually land at New York-based Pure as executive creative director, where he oversaw its transformation into a commercial visual effects and design company.
Spontaneous is part of Lively Group, the parent company of BlueRock, Scarlett and Ballistic. Lively Group is certified by the Women’s Business Enterprise National Council (WBENC) as a certified woman-owned company.