Engine Group, a global marketing services network, announced the appointment of Aaron Dus to VP of strategy and innovation for Engine West. He will be reporting to Doug Troy, chief operating and financial officer, Engine West.
Based out of the company’s Los Angeles office, Dus will work with Engine’s West Coast agencies, including digitally led creative shop Deep Focus, entertainment and content marketing agency Trailer Park, full-service creative agency Art Machine, as well as the content creation and distribution offering Moment Studio. He will be charged with leading strategic direction and collaborative opportunities for these agencies and their existing clients, including YouTube, Neutrogena and the Los Angeles Rams. In addition, Dus will also work closely with Engine Group East’s chief strategy officer Jonathan Lum to drive integration and synergy across Engine US.
Dus joins Engine Group from Rosetta│Razorfish Global where, as associate partner and VP of strategic planning, he was responsible for leading the agency’s SWAT Team and overseeing strategic initiatives on clients like Samsung, MagicLeap, and Bolthouse Farms.
“Innovation that really makes an impact begins with the right strategy,” said Dus. “Engine is a network that has integration and strategy at its core. I’m excited to be working with such a strong team of leaders, helping to cross-pollinate their ideas and inspire them to think differently for clients.”
Dus has been recognized for his work with a number of awards. Most notably, he received the Gold David Ogilvy Award in the financial services category in 2011 for his work on Ameriprize Financial’s “More Within Reach” platform. Throughout his career he has worked with such brands as eBay, Walmart, MasterCard, and LEGO.
FireAid Concert Features Major Music Stars, Shares Stories Of Loss To Raise Money For L.A. Wildfire Relief
Pop stars, first responders, rock stars and those who've lost everything in the devastating LA-area wildfires came together for FireAid, a massive benefit concert Thursday that combined spectacular performances with moving storytelling from survivors and reminders of the destruction.
In a night full of surprises, a reunion of Nirvana — fronted by St. Vincent, Kim Gordon and Joan Jett in the place of the late Kurt Cobain — tops the list. They launched into "Breed," "School" and "Territorial Pissings" respectively, inspired and unexpected choices.
Drummer Dave Grohl's daughter, Violet, then emerged on stage for "All Apologies."
Closer Lady Gaga, after powering through the Oscar-award winning "Shallow" and "Always Remember Us This Way" from "A Star Is Born," played a new song on the piano. "It's just for tonight, it's just for you," she said of the song she wrote with fiancé businessman Michael Polansky. "Time is a healer."
"All I need is time," she sang in the folk-y pop chorus. "To heal my broken wings and then I'll soar."
Green Day kicked off the massive show by launching into "Last Night on Earth" at the Kia Forum and were soon joined by Billie Eilish for the first surprise of the night. The lyrics are surprisingly astute: "If I lose everything in the fire / I'm sending all my love to you."
After their set, Green Day frontman Billie Joe Armstrong hugged actor Billy Crystal, who was there to welcome to the crowd at the Kia Forum.
"Our goal is simple tonight, to spend more money than the Dodgers spent on free agents," he joked. He told the audience U2 offered the first big donation of the night: $1 million dollars.
Crystal said he was wearing the clothes he had on when he evacuated. He lost his home in... Read More