CLIENT
Electronic Arts/EA Sports/"Madden NFL 2005."
PRODUCTION CO.
HSI Productions, bicoastal.
Josh Taft, director; Don Davis, DP; Kerstin Emhoff and Annique DeCaestecker, executive producers; Kira Carstensen, producer. Shot on location in Los Angeles.
AGENCY
See:, San Francisco.
Harry Cocciolo, executive creative director; Tom Coates, copywriter; Tom Scharpf, art director; Robyn Wilkinson, producer.
STOCK FOOTAGE
NFL Films, Mount Laurel, N.J.
EDITORIAL
Mad River Post, San Francisco.
Erik Carlson, editor; Kevin Alfoldy, assistant editor; Janie Ford, producer.
POST/VISUAL EFFECTS
A52, Los Angeles.
Mark Tobin, executive producer; Lisa Beroud, producer; Lisa Tomei, lead effects artist/online editor; Westley Sarokin, visual effects shoot supervisor; Marguerite Cargill, effects artist.
Company 3, Santa Monica.
Steve Rodriguez, colorist.
AUDIO POST
Eleven, Santa Monica.
Jeff Payne, mixer.
SOUND DESIGN
stimmüng, Santa Monica.
Reinhard Denke, sound designer; Ceinwyn Clark, executive producer.
THE SPOTS
Two :30s introduce EA Sports’ "Madden NFL 2005" video game, and feature Baltimore Ravens linebacker Ray Lewis. In "Here We Come," Lewis trash-talks while waiting on defense for the ball to be put in play. "Fear the D" shows the Ravens defense lining up to stop the Tennessee Titans’ offense in a short-yardage situation. Amid his verbal taunts, Lewis literally pulls the yellow first-down stripe off the field and moves it back 10 yards, proclaiming, "This belongs to the defense!"
"Here We Come" began airing July 26, and "Fear the D" started Aug. 6.