CLIENT
Maybelline Forever Lipcolor.
PRODUCTION CO.
RSA USA, New York.
Jim Sonzero, director; Rolf Kestermann, DP; Marjie Abrahams, executive producer; David Mitchell, producer. Shot on location in Los Angeles.
AGENCY
Gotham, New York.
Karen McIver, creative director; Stacey Parks, copywriter; Maura Sullivan, art director; Maureen Phillips, Debbie Airey, Stan Noble and Marlene Bartos, producers.
EDITORIAL
89 Editorial, New York.
Bruce Ashley, editor; Catherine Bull, assistant editor; Bob Cagliero, executive producer; Sara Mills, producer.
POST
Nice Shoes, New York.
Chris Ryan and Lez Rudge, colorists; Rich Schreck, online editor.
VISUAL EFFECTS
Safe, New York.
Lee Dyer, graphic artist.
AUDIO POST
Sound Lounge, New York.
Philip Loeb and Peter Holcomb, mixers.
MUSIC
Singing Serpent, San Diego.
Rafter Roberts, composer; Glen Galloway, producer.
THE SPOT
The long-lasting staying power of Maybelline’s new Forever Lipcolor lipstick is demonstrated by three on-the-go women, in the :30 "Theater."
Spot broke March 15.