CLIENT
Burger King.
PRODUCTION CO.
Morton Jankel Zander,
Los Angeles.
Rocky Morton, director; Curtis Clark, DP; David Zander, president/executive producer; Jeff Scruton, executive producer; Darren Ball, producer. Shot on location in Los Angeles.
Green Dot Films, Santa Monica.
Garry Sato, director/DP (tabletop); Rick Fishbein, executive producer; Nancy Edwards, producer. Shot at GMT Studios, Culver City, Calif.
AGENCY
Crispin Porter+Bogusky, Miami.
Alex Bogusky and Andrew Keller, creative directors; Mark Taylor, art director; Bob Cianfrone, copywriter; David Rolfe, executive producer; Terry Stavoe, producer.
Costume
Stan Winston Studio,
Van Nuys, Calif.
Alan Scott, effects supervisor; Rob Ramsdell, key artist; Amy Whetsel, Kent Jones, Trevor Hensley and John Cherevka, artists.
EDITORIAL
89 Editorial, New York.
Ken Rosenberg, editor, "Accordion"; Paul Kelly, editor, "Vest" and "Pencil"; Bob Cagliero, executive producer; Kris Polinsky, producer.
POST/VISUAL EFFECTS
Company 3, New York.
Billy Gabor, colorist; Lisette Torres, producer.
R!OT Manhattan.
Tom McCullough, Inferno artist; Angela Lupo, producer.
CreoCollective, Santa Monica.
Jennifer Sofio, executive producer; Wensen Ho and Simon Holden, end tag designers.
AUDIO POST
Sound Lounge, New York.
Tom Jucarone and Rob Sayers, mixers.
MUSIC
Mutato Muzika, Los Angeles.
Mark Mothersbaugh, composer.
Beacon Street Studios, Venice, Calif.
John Nau, composer (tag); Andrew Feltenstein, producer.
THE SPOTS
Three :30s feature the Subservient Chicken character, the personification of chicken "just the way you like it." In "Vest," the chicken dons a nightie at the request of a man sitting on a couch. In "Accordion," the bird comes into the living room in a nightie and is asked to put on music. The chicken puts on a rock music CD but winds up playing the accordion for his buddy. "Pencil" features the chicken in an apartment with two young ladies. While one is doing some ironing and folding some clothes, the other drops her pencil and tells the chicken to pick it up. While the chicken bends down to retrieve the writing instrument, the women get a good shot of the bird’s behind. All the ads end with the tag, "Have it your way." Each spot also features a product shot of BK’s TenderCrisp chicken, and directs viewers to SubserviantChicken.com for more fowl fun.
Spots broke in April.
