7-Eleven, Inc. has added chief marketing officer (CMO) to marketing VP Rita Bargerhuff’s title and responsibilities. In her new role, she will serve on the company’s executive committee and report directly to president/CEO Joe DePinto.
Bargerhuff leads the development and execution of all advertising and marketing initiatives for 7-Eleven products and services in the U.S. and Canada. Under her watch, 7-Eleven’s marketing successes include the 2007 summer campaign tied to the release of The Simpsons movie; the packaging and promotion of 7-Select, the company’s private-label brand; an aggressive grassroots and social-media program, and the just-introduced digital signage network.
Bargerhuff has rapidly moved up the marketing ranks since joining 7-Eleven in 2005 as a marketing director, responsible for fresh foods. She was promoted to senior director of marketing and later named marketing VP in 2007. Before joining 7-Eleven, Bargerhuff was national marketing director at Greyhound Lines, Inc. In this role, she led the initiative to sell and promote web-based tickets, and directed national advertising and promotion programs to increase ticket and service revenue.
Bargerhuff’s initial marketing experience was in package goods as a product manager at Nestlé Purina Pet Care Company. While there, Bargerhuff led strategic initiatives to grow the pet food segment and, ultimately, led the marketing function for its category development group. She began her professional career as a systems consultant with Price Waterhouse.
Based in Dallas, 7-Eleven operates, franchises or licenses some 7,900 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,900 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.
Director Ayse Altinok Joins Good Times For U.S. Commercial Representation
Director and writer Ayse Altinok has joined commercial production company Good Times for U.S. representation. Altinok has directed campaigns for Nike, Horizon Milk, Larabar, Jose Cuervo, Unilever, Mavi Jeans, Boots, Lumene, and more.
A former art director at Wieden + Kennedy in Amsterdam and Portland, she approaches each project with careful consideration, analyzing the end goal as a first step and uncovering meaningful moments along the way. Her work features a cinematic, dreamlike quality and elevated aesthetic.
“Having the right chemistry and karma is very powerful and that’s what attracted me to Good Times, and also timing,” said Altinok. “It’s a place where I can continue to push myself as a filmmaker and try new things, whether it’s for a traditional commercial spot or a high concept art project and everything in between.”
“I’ve worked with Ayse for 20 years and she’s super talented. She’s great at finding gems in stories that would otherwise be overlooked, and her aesthetic is phenomenal,” noted Bernadette Spear, executive producer at Good Times. “She can also empathize with creatives, because she’s lived in that world and understands what our clients face and knows how to support their vision.”
Throughout her career, Altinok’s work has won many industry accolades, including awards from The One Show, Clio, Art Directors Club, AICP, and the ANDYs. In 2016, she was nominated for a D&AD Next Director Award for her short film A Day at the Mall Reminds Me of America, a motion poem. Her first short film, 2009’s Hortum was an official selection of 11 film festivals worldwide and won the Special Jury Prize for Best Drama at the Amsterdam Film Festival.
Outside of her short... Read More