7-Eleven, Inc. has added chief marketing officer (CMO) to marketing VP Rita Bargerhuff’s title and responsibilities. In her new role, she will serve on the company’s executive committee and report directly to president/CEO Joe DePinto.
Bargerhuff leads the development and execution of all advertising and marketing initiatives for 7-Eleven products and services in the U.S. and Canada. Under her watch, 7-Eleven’s marketing successes include the 2007 summer campaign tied to the release of The Simpsons movie; the packaging and promotion of 7-Select, the company’s private-label brand; an aggressive grassroots and social-media program, and the just-introduced digital signage network.
Bargerhuff has rapidly moved up the marketing ranks since joining 7-Eleven in 2005 as a marketing director, responsible for fresh foods. She was promoted to senior director of marketing and later named marketing VP in 2007. Before joining 7-Eleven, Bargerhuff was national marketing director at Greyhound Lines, Inc. In this role, she led the initiative to sell and promote web-based tickets, and directed national advertising and promotion programs to increase ticket and service revenue.
Bargerhuff’s initial marketing experience was in package goods as a product manager at Nestlé Purina Pet Care Company. While there, Bargerhuff led strategic initiatives to grow the pet food segment and, ultimately, led the marketing function for its category development group. She began her professional career as a systems consultant with Price Waterhouse.
Based in Dallas, 7-Eleven operates, franchises or licenses some 7,900 7-Eleven stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 36,900 stores in 15 countries. During 2008, 7-Eleven stores worldwide generated total sales of more than $53.7 billion.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More