The 4A’s, the trade association representing the advertising agency business, announced today the creation of the 4A’s Data Advisory Council, a cross-section of industry thought leaders with expertise in data and analytics that will collectively help the 4A’s formulate education initiatives and guidance to benefit its member agencies.
“We are mindful of the growth and proliferation of data and how that is transforming advertising,” said Nancy Hill, president-CEO, 4A’s. “By establishing this new advisory council the 4A’s aims to amplify and shape the necessary conversations around this vital topic.”
Among those who have been named to the 4A’s Data Advisory Council thus far are:
* Donnovan Andrews, VP, Media Sales and Operations, Bazaarvoice Media (Council Chair)
* Celiena Adcock, Partner Development Lead, Data & Audience Partnerships, Facebook
* Heidi Browning, SVP, Strategic Solutions, Pandora
* Joe Fernandez, CEO, Klout
* Adam Gitlin, Global Managing Director, Data Group, Annalect
* Dana Hayes, Head, Global Partner Development, Acxiom
* Brian Lesser, CEO, Xaxis
* Chris Paul, GM, Vivaki
* David Reed, SVP, Revenue Operations, MediaMath
“The goal of the DAC is to assemble business leaders who are using data to deliver a superior product to their customers. With their help, the goal is to educate, inform and elevate conversations around data usage in the marketing industry,” said Andrews. “I am excited to be a part of this initiative as we are in the early days of big data application and the 4A’s is well-positioned to deliver guidance and leadership on these matters.”
The Data Advisory Council’s first major initiative will be to help program a 4A’s conference on data, scheduled for October 2013 in New York.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More