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    360i hires Carissa Ranelycke Berlin as its head of production

    By SHOOTUpdated:No Comments1819 Views
    NEW YORK --

    Carissa Ranelycke Berlin has been hired to serve as 360i’s new head of production. She’s spent her 15-plus year career in a variety of digital, broadcast and integrated production roles, delivering everything from digital content to large installations and events to Super Bowl broadcast spots for clients like Coca-Cola, Lowes, the NFL and Visa. She’s produced work that has won numerous awards from Cannes, Clios, D&AD, One Show and more. 

    Originally from Sweden, she got her start in advertising at Grey Stockholm where she spent five years as an integrated producer before moving on to serve as digital producer at 180 Amsterdam. While there, she worked on the 2010 World Cup campaign for adidas and helping the brand build out its e-Commerce running segment on adidas.com. In 2011, she moved to New York to join digital boutique Syrup, a company that specialized in luxury and lifestyle brands as part of the Digitas, LBI and MRY networks. She went on to lead production teams at agencies including AKQA, BBDO and Translation, including leading production efforts for Translation’s sister company and music label United Masters.

    Menno Kluin, 360i’s chief creative officer, said of Berlin, “The diversity of her experience is reflective of the demands of the current marketplace. Combined with her passion for mentorship, this makes her a strong leader for our production team.”

    Berlin–who officially starts at 360i on November 12, commented, “Throughout my career I’ve embraced opportunities to lean into change. I was drawn to the integrated nature of work produced at 360i, and their talent’s reputation for informed experimentation.”

    Tags:360iCarissa Ranelycke Berlin



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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