CLIENT
Webster Bank.
PRODUCTION CO.
Mr. Big Film, Chicago.
Tim Bieber, director/DP; Paul Middlemiss, assistant director; Kate Zimmer, executive producer; Debbie Val, producer. Shot on location in Hartford, Conn.
AGENCY
Mintz & Hoke, Avon, Conn.
Chuck Knopf, CEO/creative director; Chuck Borghese and David Banta, copywriters; Lee Brosnan, producer; Marce Sellas, art director/designer.
EDITORIAL
3 Fingered Louie, New York.
Jon Smalheiser, offline editor; Kevin Halleran, assistant offline editor; Lynne Mannino, executive producer; Efua Osborne, producer.
POST
3 Fingered Louie.
Jon Smalheiser, online editor.
The Anx, New York.
Milan Boncich, colorist.
VISUAL EFFECTS
Fish Media, New York.
Wendy Brovetto, executive producer; Ralph Belfiglio, graphics designer/Flame artist.
AUDIO POST
East Side Mix, New York.
Kenny Fredrickson, mixer.
THE SPOTS
Three :30s explore the relationship of families and the support that the right bank can provide. In "Calhoun," the University of Connecticut men’s basketball coach Jim Calhoun teaches kids how to tie their shoes before playing basketball; "Ants" features a father and son watching an insect move rocks far greater than its size; and "Movies" shows family members watching home movies of themselves and getting nostalgic about the past, while being grateful for the opportunity to spend time together. "Think about a bank. Now think about a bank that goes the extra mile. Freeing you for the little things that make up the big things in life, " notes the voiceover. The ads all end with the tag line, "Webster. We find a way."
Spots broke in October.