As part of its latest marketing effort, Nike decided to let the world in on a little secret-a secret tournament that is, in which two dozen elite soccer players face off in a series of three-on-three matches.
But this is no ordinary game of what Europeans call football. Housed below the decks of a giant tanker, a large medieval cage doubles for a playing field. The surreal atmosphere-all dim lights, chains and steel-offers a hint of what is to come: a no-holds-barred competition that spares no sympathy for the losers. Presiding over the match is French soccer star-turned-actor Eric Cantona, whose referee character is reminiscent of some eccentric maestro from a Terry Gilliam film (Brazil).
That’s no coincidence, as Gilliam directed the three-minute Nike ad, "The Secret Tournament," which was created by Wieden+Kennedy (W+K), Amsterdam, and produced by the London office of bicoastal/international @radical.media. Milan-based Some Of Us provided production support to the 10-day Rome-based shoot. Exterior sequences of the tanker were filmed on location in a harbor about an hour north of Rome, while the interiors were shot at Filmhouse Studios, Rome. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
CLIENT
Nike.
PRODUCTION CO.
@radical.media, London.
Terry Gilliam, director; Nicola Pecorini, DP; Tommy Turtle, executive producer/producer. Shot at Filmhouse Studios, Rome, and on location in Rome.
Some Of Us, Milan.
Serena Canevari, first assistant director; Michele Anzalone, producer.
AGENCY
Wieden+Kennedy, Amsterdam.
Glenn Cole and Paul Shearer, creative directors; Tom Wolfe, copywriter; Frank Hahn, art director; Donna Lamar and Susan Cook, producers.
EDITORIAL
The Whitehouse, London.
Russell Icke, editor.
POST/VISUAL EFFECTS
The Mill, London.
Jason Watts, visual effects artist/online editor; Fergus McCall, colorist.
AUDIO POST
Scramble Sound, London.
Rohan Young, mixer.
J-XL, Amsterdam.
Tom Holkenborg, remixer.
SOUND DESIGN
A-Bomb, London.
Peter Chellis, sound designer.