Indie agency 22squared has hired Alok Nath in the new role of sr. VP, director of the Maker Studio, reporting to president Brandon Murphy. The new position underscores the importance of the design and maker culture for the agency and clients. Nath will lead content creation and production, across the digital landscape, in 22squared’s Atlanta and Tampa offices. Nath comes directly from BBDO Atlanta, where he was SVP, retail creative director, leading a 25+ person team, in creating content across social, digital, rich media, interactive OOH, experiential, print and video.
Murphy stated, “The continued proliferation of media, technology and social platforms has created a massive need for content of all types, and given rise to our growing design and maker culture. Alok is a special individual and the perfect fit for 22squared’s culture. He is a builder and maker with a can-do attitude, energy, innovation and experience.”
This is the third new director-level position hire since Murphy was named president of 22squared in July, and another key step in his mission to continue to build a more modern agency. In September, Murphy announced the additions of Kris McDermott as SVP, director of technology, and Jim Issa as VP, director of 22Pictures, two new roles bringing technology and creative even closer together.
Nath commented, “22squared is rapidly evolving into the agency of tomorrow, today. It is inspiring to see how the agency is embracing the dynamic nature of our business and recognizing the growing appetite for content across the digital landscape. I love to build and I love to create. My new role at 22squared allows me to do both, with the right team, the right partners and support across the agency.”
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More