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    2024 Production Outlook Survey | Robyn Tenenbaum

    By SHOOT StaffUpdated:No Comments201 Views

     

     

     

    What’s the most relevant business and/or creative lesson you learned in 2023 and how will you apply it to 2024?

    Small budgets don’t have to mean bad creative. We did so much this year with challenging budgets—made really great pieces that weren’t just highly creative, but incredibly impactful. We won a few creative effectiveness awards which arguably mean the most to our clients and did it without breaking the bank. More of that in 2024, please.

    While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for 2024? 

    I’m a firm believer that in 2024 we will see even more influencer content and brand integration explode. Brands are finding new/clever ways to have influencers plug their products and people are quite literally buying it. 

    Are you involved in virtual production or experimenting with AI, AR or other emerging disciplines or new technologies? Have you engaged in any real-world projects on these fronts? If so, relative to experimental and/or actual projects, briefly tell us about the work and what you’ve taken away from the experience. If the work is complete and you’d like to share a link to it, please include.

    All the time. Experimenting with ChatGPT for writing assignments has been an interesting approach for me personally. I love to just plug things in and see what I can get out of it. Maybe I use some of it, maybe I don’t. It’s nice to play around with the technology. Also Midjourney. Our teams use this quite often for comping and design. We’re just wrapping a pitch where one of the visual directions was a direct Midjourney output. I am utterly amazed by it. 

    Robyn Tenenbaum
    Creative Director
    BSSP

    Florence Adds Director Parker Schmidt To Its Roster

    Wednesday, November 13, 2024

    Boutique production company Florence has added Parker Schmidt to its directorial roster, marking his first signing for representation in the U.S. Schmidt found his way into directing from his background as a competitive downhill skateboarder, where his world travels and brand relationships catalyzed a lifelong passion for film. Now behind the camera, Schmidt’s work embodies high-grade art direction, intentional craftsmanship, and lensed moments that capture the human experience.

    Following his career in action sports, Schmidt was accepted to MASE Art School in Berlin, after which he began working as an art director for brands like Leica Camera, Nike, and Corona Beer. Once introduced to commercial filmmaking, his directorial style came to life, shooting ads across Europe, the United States, and the Middle East.

    His body of work includes spots for Lexus, Cadillac, Porsche, Hyundai, REI, CHIMI, Aero Airlines, Apple, Free People, Sharenow, World Sports Games and The Wall Street Journal. Schmidt remains committed to pushing his artistic boundaries as a filmmaker, frequently directing creative shorts like Bowl of Life, Ascension, and the experimental short Requiem. He’s won accolades like Best Sport Film at the Santa Monica International Film Awards and Best Skateboard Film at the Mountain & Adventure Film Festival.

    Schmidt said of signing with Florence, “I clicked so quickly with [company founder and EP] Jerad Anderson when we met on a project for Lexus earlier this year. The same goes for [managing director/EP] Ned Brown, who immediately showed a profound interest in getting to know me and what I aspire to achieve. The creative alignment of the stars was set in motion to build trust and... Read More

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