Register

    2024 Production Outlook Survey | Rachel Carlson

    By SHOOT StaffUpdated:No Comments111 Views
    --

     

     

     

    What’s the most relevant business and/or creative lesson you learned in 2023 and how will you apply it to 2024?

    We started Foul Mouth Creative eight months ago. Early on, in some existential panic of wtf-are-we-doing, someone told us “You can’t back out until you fail spectacularly.” We’ve failed at many things so far, but none have been particularly notable or spectacular. Risks are worth it, in business and in creative. There’s something comforting in letting yourself fail. It’s not that scary. And as it turns out, the wins really do overshadow the suck.

    While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for 2024?

    Man I hope the trend of well-crafted, dopamine-infused work continues. I need it. You need it. We all need it. It’s easy to be jaded and sarcastic and “content harvest” for quantity. I think pushing for shit that actually brings people joy, in messaging and execution, is going to be increasingly sought after. Bring the magic back to creation. Please. My Lexapro prescription is running low.

    Gender pay disparity, sexual misconduct and the need for diversity & inclusion are issues that have started to be dealt with meaningfully. While the industry has made strides to address these issues, there’s still a long way to go. What policies do you have in place or plan to implement or step up in order to make progress on any or all of these fronts? 

    Foul Mouth Creative is one of the 1% of women-owned agencies. We prioritize working with diverse voices and talent. Actually, that’s false. It’s not some bullshit “prioritize, yada yada buzzy diversity”. We exclusively work with diverse talent. Entirely. So many shops spout off DEI goals, but behind the scenes, deadlines and demands often lead to defaulting to traditional talent who have the proven work and resume because it’s the easier path. We purposefully build in time monthly to make connections with a diverse creative village. Networking, baby.

    Rachel Carlson
    Co-Founder & Creative Director
    Foul Mouth Creative



    Review: Director Tyler Spindel’s “Kinda Pregnant”

    Wednesday, February 5, 2025

    We have by now become accustomed to the lengths some movie characters will go to keep a good comedy lie going. But it's still a special kind of feat when Amy Schumer, playing a baby-mad single woman who fakes a baby bump in "Kinda Pregnant," is so desperate to maintain the fiction that she shoves a roast turkey up her dress.

    You might be thinking: This is too ridiculous. The stuffing, alone. But if we bought "Some Like it Hot" and "Mrs. Doubtfire," I see no reason to quibble with the set-up of "Kinda Pregnant," a funny and often perceptive satire on motherhood, both real and pretend.

    "Kinda Pregnant," which debuted Wednesday on Netflix, is a kinda throwback comedy. Like "40-Year-Old Virgin" and "Wedding Crashers," you can basically get the movie just from its title.

    But like any good high-concept comedy, "Kinda Pregnant" is predominantly a far-fetched way for its star and co-writer, Schumer, to riff frankly on her chosen topic. Here, that's the wide gamut of pregnancy experience — the body changes, the gender reveal parties, the personal jealousies — all while mixing in a healthy amount of pseudo-pregnant pratfalls.

    It's been a decade since Schumer was essentially launched as a movie star in the 2015 Judd Apatow-directed "Trainwreck." But "Kinda Pregnant," which Schumer wrote with Julie Paiva, almost as adeptly channels Schumer's comic voice — the one that made the sketch series "Inside Amy Schumer" so great.

    The movie's opening flashes back to Lainey (Schumer) as a child playing with dolls and imagining herself a mother-to-be. So committed is she to the role that Lainey, in mock-labor, screams at her friend and then politely apologies: "Sorry, but the expectant mother often lashes out at her support system."

    But as... Read More

    MySHOOT Profiles


    Add A Comment