What’s the most relevant business and/or creative lesson you learned in 2023 and how will you apply it to 2024?
Trust your gut. You’ve spent your whole life honing your taste, your point of view. Don’t assume it’s irrelevant. In the specific lies the universal. If it means something to you, it will mean something to others.
While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for 2024?
Pretty sure we’re going to see this new cool thing: real-life nft’s, formerly known as “things.”
Are you involved in virtual production or experimenting with AI, AR or other emerging disciplines or new technologies? Have you engaged in any real-world projects on these fronts? If so, relative to experimental and/or actual projects, briefly tell us about the work and what you’ve taken away from the experience. If the work is complete and you’d like to share a link to it, please include.
We’re past the point where the idea can just be “it’s AI!” it’s another tool in the belt. Think of a great idea, and if AI, AR or some great new tech can help bring it to life, great. But the best ideas are singular, simple, and easy to understand. Don’t let technology unnecessarily muddy the story of the idea.
A lot of wonderful ideas use AI, but the audience doesn’t even know it.
Gender pay disparity, sexual misconduct and the need for diversity & inclusion are issues that have started to be dealt with meaningfully. While the industry has made strides to address these issues, there’s still a long way to go. What policies do you have in place or plan to implement or step up in order to make progress on any or all of these fronts?
The industry has made strides in mostly one way: they sure know how to pack a panel with DE&I experts. On the whole, we say the right things. But the numbers don’t reflect meaningful change. Our agency, majority, is one of the few places where the numbers align with the intent. The policies are built into the business model, and a funny thing happens because of that: we spend a lot less time talking about DE&I policies and a lot more time creating work that reflects the culture we live in.
Point being: talk is cheap. Act, and your people and your clients will see the difference.
