What’s the most relevant business and/or creative lesson you learned in 2023 and how will you apply it to 2024?
Make a strong recommendation. If you can’t, you haven’t cracked it yet. I’ll use the development of strong recommendation muscles in 2024 to bullet proof our work both internally and with clients, and to inspire us to create unexpected solutions that are force multipliers of the strategic objective and the media spend.
While gazing into the crystal ball is a tricky proposition, we nonetheless ask you for any forecast you have relative to content creation and/or the creative and/or business climate for 2024?
I think you are going to start to see creative people who have both the classic art direction and/or writing skills and are also prolific content creators.
Gender pay disparity, sexual misconduct and the need for diversity & inclusion are issues that have started to be dealt with meaningfully. While the industry has made strides to address these issues, there’s still a long way to go. What policies do you have in place or plan to implement or step up in order to make progress on any or all of these fronts?
We have a steadfast commitment and annual goals to build and maintain an agency that reflects the world around us.
