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    2023 Production Outlook Survey | Robyn Tenenbaum

    By SHOOT StaffUpdated:No Comments591 Views
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    What industry trends, developments or issues were most significant in 2022? 
    I think there’s a few industry trends we saw in 2022 that are worth noting. Firstly, we saw an even greater push from brands wanting to appeal to and connect with Gen Z. Sure, this is nothing new but, but this year in particular, the aim to be relevant and “get younger” with who brands are talking to, how they’re talking, and where, was seen across the board from Tik Tok challenges to unexpected brand crossovers and collabs.

    Then there’s the influencer marketing phenomenon we’re seeing on TikTok. Where anyone and everyone has become an influencer and has the ability to make something “go viral.” In my opinion, this has totally changed the game. I spent more money this year on random skincare products just because a 21 year-old college student and total stranger made a 30-second Get Ready With Me video and I had to have whatever she was using. Countless influencers literally sold out workout sets, mom jeans, and cardigan sweaters from major retailers like H&M and Zara for simply posting a “haul” from their latest shopping excursion. They have a following. A following with money to spend on things like mascara and matching sweatsuits. That is power. And brands are only starting to figure out how to fully tap into it.

    What are your goals or New Year’s resolution, creatively speaking or from a business standpoint, for your agency, company or department in 2023?
    My New Year’s resolution for my creative department and agency is that I will keep pushing us to make good work that we’re proud of. Work that makes an impact for our clients. And ultimately makes an impact for people out in the world.

    Gazing into your crystal ball, what do you envision for the advertising and/or entertainment industry–creatively speaking or from a business standpoint–in 2023?
    I think we started to see a slight resurgence of absurdist comedy in advertising and that will continue in the next year. We got so serious there for a while. And even though I can’t prove this, it’s maybe more of a manifestation? Fingers crossed.

    How did your company, agency, studio or department adjust/adapt to the marketplace in 2022 (new strategies, technology, health/safety expertise) and what of all that bodes well for 2023?
    In 2022 our agency continued our remote work policy (established during the Pandemic) which allowed us to hire talent from all over––we have teams in LA, SF, Portland and NYC. And even though we work in many different time zones, we used this year to really try and figure out how to make it work and support everyone from afar. I think this flexibility will allow us to look outside of just the San Francisco talent pool and continue to hire strong creatives from all over in this next coming year.

    Robyn Tenenbaum
    Creative Director
    Butler, Shine, Stern & Partners



    Jules Feiffer, Pulitzer Prize-Winning Cartoonist and Writer, Dies At 95

    Tuesday, January 21, 2025

    Jules Feiffer, a Pulitzer Prize-winning cartoonist and writer whose prolific output ranged from a long-running comic strip to plays, screenplays and children's books, died Friday. He was 95 and, true to his seemingly tireless form, published his last book just four months ago.

    Feiffer's wife, writer JZ Holden, said Tuesday that he died of congestive heart failure at their home in Richfield Springs, New York, and was surrounded by friends, the couple's two cats and his recent artwork.

    Holden said her husband had been ill for a couple of years, "but he was sharp and strong up until the very end. And funny."

    Artistically limber, Feiffer hopscotched among numerous forms of expression, chronicling the curiosity of childhood, urban angst and other societal currents. To each he brought a sharp wit and acute observations of the personal and political relations that defined his readers' lives.

    As Feiffer explained to the Chicago Tribune in 2002, his work dealt with "communication and the breakdown thereof, between men and women, parents and children, a government and its citizens, and the individual not dealing so well with authority."

    Feiffer won the United States' most prominent awards in journalism and filmmaking, taking home a 1986 Pulitzer Prize for his cartoons and "Munro," an animated short film he wrote, won a 1961 Academy Award. The Library of Congress held a retrospective of his work in 1996.

    "My goal is to make people think, to make them feel and, along the way, to make them smile if not laugh," Feiffer told the South Florida Sun Sentinel in 1998. "Humor seems to me one of the best ways of espousing ideas. It gets people to listen with their guard down."

    Feiffer was born on Jan. 26, 1929, in the Bronx. From... Read More

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